Have you upgraded your site to a mobile-friendly website already?

googlelogoGoogle just a few days ago introduced a new policy regarding human internet searches which we will be adapting to make sure our clients are in compliance.

The guidelines essentially give us a peek into what Google thinks search users want — and gives us an understanding on how to align our online marketing strategy and methodology, particularly SEO, with Google.

We take these guidelines seriously and they form part of our strategy.

Key takeaways from the guidelines:

  1. The purpose of each of your Webpages must be clear with your Main Content (MC) aligned with that purpose.
  2. Pages that could potentially impact the future happiness, health, or wealth of users, (such as pages of online stores, online banking, as well as financial, medical, legal, and safety information pages) has very high Page Quality rating standards because pages with low quality could have negative impact to users’ happiness, health, or wealth.
  3. Web pages must be maintained with updated and new content.
  4. The reputation of your website and business matters.  Independent, credible sources of reputation information such as the Better Business Bureau, as well as customer reviews are considered in grading your website’s and business’ reputation.
  5. High quality rating for a page are influenced by the following criteria:
    • A satisfying amount of high quality MC.
    • Demonstration of a high level of Expertise, Authoritativeness, and Trustworthiness (E-A-T).
    • Positive Reputation. According to Google: While a page can merit the High rating with no reputation, the High rating cannot be used for any website that has a convincing negative reputation. A very positive reputation can be a reason for using the High rating for an otherwise Medium page.
    • A satisfying amount of website information, such as ‘About Us’ and ‘Contact Information’.
    • Supplementary Content (SC) which contributes to a satisfying user experience on the page and website.
    • Functional page design
    • A modern, mobile responsive, and well-maintained website.

Here is the document: Google Search Quality EvaluatorGuidelines

In today’s fast-paced world, your potential customers would rather watch an informative and compelling 30 to 45 seconds of video than spend 15 to 20 minutes reading texts!

Indeed, video is an effective marketing tool as it can communicate key points to your target audience very quickly.

Videos can Effectively Drive your Online Campaigns

The overall experience of visuals and sound make your message get absorbed and remembered easily.

As you well know, search results on search engines such as Google, also display videos. Wouldn’t it be great to have searchers see your videos when they do a local search for products and services in your area? OR when they search for your brand name?

Allow your potential customers to experience your brand at a deeper level. Engage them much better with video marketing.

We can Help You Establish your Brand and become a Major Player in the Online Marketing Industry!

We provide:

  • Mobile-friendly Web Design
  • Search Engine Optimization
  • Local Buzz
  • Social Media Optimization
  • Website Audit
  • Pay per Click Marketing
  • Online Reputation Management
  • Brand Establisher
  • Brand Booster
  • Video Marketing

…and so much more.

Contact us now for a consultation!

We’ve officially arrived at the mobile search tipping point. According to Google, more searches now take place on mobile devices than on computers in ten countries, including the United States. Since the majority of digital consumers are now searching for information about businesses, products, and services on their mobile devices, business owners need to ensure that their websites and other web properties are optimized for mobile devices to cater to mobile users.

Google is Increasingly Aligning Google Search with the Needs of Mobile Users

In November 2014, Google announced via its Webmaster Central Blog that it would start adding a “mobile-friendly” label to mobile search results to “make it easier for [mobile users] to find the information that they’re looking for”. According to Google, a web page is eligible for the mobile-friendly label if it meets the following criteria as detected by Googlebot:

  • The web page avoids software that isn’t common on mobile devices (ex: Adobe Flash)
  • The web page utilizes text that is readable without zooming
  • The web page sizes content to the screen so that users don’t have to scroll horizontally or zoom
  • Links on the web page are appropriately spaced so that users always tap on the correct link

The announcement further stated that Google was experimenting with using the mobile-friendly criteria as a ranking signal.

The following year, Google announced that starting on April 21, 2015,Google would be expanding its use of mobile-friendliness as a ranking signal. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Google has made it very clear that the mobile-friendly update (which was subsequently dubbed “Mobilegeddon” and “Google Mice”) only affects search rankings on mobile devices and applies to individual web pages, not entire websites.

Fortunately, Google has given webmasters and entrepreneurs handy tools that will help them determine if their web pages/websites are deemed mobile-friendly by Googlebot. Webmasters and entrepreneurs who want to test some of their web pages can use the Mobile-Friendly Test, whereas those who want to test their websites can use their Webmaster Tools account to get a complete list of mobile usability issues using the Mobile Usability Report.

Google’s Mobile Search Results are Now Overwhelmingly Mobile-Friendly

Prior to the rollout of Google Mice, as much as 40% of all websites failed to meet Google’s mobile-friendly criteria. Though the update had the potential to drastically affect the mobile rankings of two out of five websites, the immediate impact of Google Mice’s rollout appeared to be insignificant.

While it’s clear that the immediate impact of Google Mice’s rollout wasn’t as severe as some predicted, some pundits say it’s because many webmasters and entrepreneurs heeded Google’s advice and invested in mobile-friendly or responsive web pages. Two months after announcing Google Mice’s rollout, the tech giant noted a 4.7% uptick in the proportion of sites deemed mobile-friendly, with Google “[hoping] to see even more in the coming months.”

More recent studies indicate that 83% of the time, the top result on Google Search is tagged as mobile-friendly, and the top three results are tagged as mobile-friendly 81% of the time. Meanwhile, for the top ten positions on the first page of Google’s mobile search results, an astonishing 77% of search results are considered to be mobile-friendly.

Go Mobile-Friendly or Watch Google Mice Chew Your Mobile Rankings

It is clear from these and other studies that Google is reducing the rankings of websites deemed non-mobile-friendly on its mobile search results. If your business website and other web properties fail to meet Google’s mobile-friendly criteria, their rankings on the mobile search engine results pages (SERPs) will be downgraded significantly.

Imagine a scenario in which your website and other web properties get pushed to pages 10, 20, or even 50—if not entirely disappear from Google’s mobile SERPs. Think of the catastrophic impact this would have on your traffic, conversions, sales, and revenue. Make no mistake: most of your competitors have upgraded their business websites to make it mobile-friendly.

Even if you offer the best services and products to your target market, or have a well-established client base, if your website and other web properties disappear from Google’s mobile search results, all the traffic, conversions, sales, and revenues that should have gone to you will instead go to your competitors. By failing to act in time by upgrading your website, you are essentially giving your competitors free business.

You’re great at what you do (and your customers know it). However, you probably don’t have the expertise that is needed to upgrade your website to mobile-friendly status.

Never fear because we’re here to help!

We offer our clients professional web design services that reflect their branding. Our web design services strive to be user-friendly, SEO-friendly, content-driven, and just as importantly, mobile-friendly.

We’ll upgrade your website so that it adjusts and displays seamlessly across an array of devices, helping you target potential and existing clients who’re using desktop computers, mobile devices, tablets, and other devices.

Send us an email now or call us so we can schedule a free consultation with you today.

Make Your Website “Google Mice” Compliant ASAP, and avoid losing 50% or more of your traffic and potential customers!

You may ask, “What is ‘Google Mice’, anyway?” In a nutshell, it is an algorithm update that ranks mobile-friendly websites higher on mobile search results.

If you seek to increase your site traffic and convert more leads to actual customers, it’s high time that you heed Google’s call to go mobile-friendly. Now is your chance to rank on Google Mobile Searches through “Google Mice” compliance!

What is a Mobile-Friendly Website?

Studies have shown that there are now more mobile Internet users than desktop users, making it more important than ever for businesses to have a mobile-friendly website in place.

There are many elements that make up a mobile-friendly website:

  • Texts are NOT too small to read
  • Links are NOT too close together
  • Images and videos are scalable; videos are playable
  • Mobile viewport is set

A Mobile-Friendly Website is Built on a Responsive Web Design Framework

Responsive Web Design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code.

Having a Responsive Web Design means that your website responds to, or adjusts simultaneously to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone.

The key features of a Responsive Web Design are the following:

  • Flexible grid
  • Flexible image
  • CS3 media queries and screen resolution

Why Go with a Mobile-Friendly Website?

If your website doesn’t load properly on devices like smartphones or tablets, your potential customers won’t be able to learn more about your products and services and buy from you.eMarketer reveals that the number of smartphone users worldwide is bound to surpass 2 billion in 2016. By 2018, the number will rise to almost 3 billion.

The message is simple: Your website must be mobile-friendly or a huge number of your visitors or potential customers will bounce off your website!

Mobile Internet Users have Outnumbered Desktop Internet Users

Let’s face it: In today’s world, we are doing almost everything on mobile. Year after year, there is a stable increase in the number of people who use mobile Internet instead of desktop.

According to a report by comScore, the number of mobile-only Internet users has already surpassed the number of desktop-only users. Indeed, you cannot simply ignore the ever-growing number of mobile users when marketing your products and services. You need to find a way to cater to their needs. You need to build a mobile-friendly website for your business.

Mobile Device Usage is Increasing

According to recent studies, smartphones and tablets pushed overall time spent online by 93% in just three years. Today smartphones and tablets drive nearly 3 out of 5 minutes spent with digital media.

Global Share of Mobile Web Traffic has been Skyrocketing

Consumers all over the globe are being increasingly dependent on mobile. The Asia Pacific region tops the list with the most share of mobile web traffic (39.1%), followed by the North American region (15.7%), Central and Eastern Europe (14.4%), Middle East and Africa (12.5%), Western Europe (9.9%), and Latin America (8.4).

Social Media Engagement on Mobile Devices and Tablets is High

Social media is a great way to build brand awareness and encourage customer support and loyalty. To learn more about your products and services, your potential customers are searching for you in various social platforms, like Facebook, Twitter, Google+, and LinkedIn—and they do so using their mobile devices.

comScore indicates that more than half, or 55% of users choose mobile devices over PC for social networking. Fifty-three percent (53%) of smartphone users and 61% of tablet users read posts about you from people they know personally.

Your potential customers love to see interesting and compelling content about businesses. In fact, 37% of smartphone users and 51% of tablet users accessed photo and video sharing sites.

Forty-four percent (44%) of smartphone users and 49% of tablet users posted status updates. To broaden their knowledge about businesses, 39% of smartphone users and 47% of tablet users read status updates from organizations, companies, brands, events or products. Additionally, 37% of smartphone users and 46% of tablet users followed a link to a website posted by someone else.

Public figures and celebrities who are endorsing specific businesses on social media are also influential to mobile users, with 34% of smartphone users and 41% of tablet users reading their posts on their social accounts.

Twenty-seven percent (27%) of smartphone users and 35% of tablet users posted a link to a business website.

Lastly, 26% of smartphone users and 34% of tablet users received a coupon, offer or deal on their devices.

Mobile Usage has been Changing Market and Consumer Behavior

Purchases on mobile phones and tablets are set to double by 2018. Seventy-eight percent (78%) of smartphone searches and 64% of tablet searches for local business information result in a purchase, compared to just 61% of desktop searches.

Your Competitors are Going Mobile-Friendly

More and more of your competitors are converting their non-responsive websites to mobile-friendly ones, with 46% currently doing it and 30% planning to do it in less than 12 months.

The percentage of your colleagues who implement mobile applications, mobile versions of email, mobile messaging campaigns, location-based targeting, and mobile ads are also on the rise.

What are the Disadvantages of Not Being Mobile-Friendly?

Ina survey done by Sterling Research and SmithGeiger for Google, 36% of the respondents say that a non-mobile-friendly site wastes users’ time, while 48% say that it annoys and frustrates them. Meanwhile, 48% agree that a company whose website didn’t load properly on smartphones doesn’t care about their business.

As much as half (50%) of the survey respondents, say that they will use a site less if it is not mobile-friendly. On the other hand, 52% say they are unlikely to engage with a company whose site brought a bad mobile experience.

What are the Benefits of Going Mobile-Friendly?

Potential customers agree that a mobile-friendly website is one of the most important factors they consider when engaging with a business. Here are some of the benefits of having a mobile-friendly website:

  • Your website looks great everywhere
  • Users have no need to zoom on smaller devices to read your content
  • Consistent and tailored user experience
  • Wider browser support
  • All pages are available on every device

It Provides Great User Experience

  • No need to maintain multiple versions of your website
  • No need to do SEO for multiple websites
  • Efficient crawling and indexing of search engine robots
  • Attain and maintain rankings on mobile searches

It Increases your Leads and Sales

  • 74% of users are more likely to return to a mobile-friendly site
  • 67% of users are more likely to buy if the site is mobile-friendly
  • 62% of companies reported an increase in sales after designing a site for mobile users
  • Mobile Commerce share of E-commerce sales will jump from 15% in 2013 to 30% in 2018
  • 87% of smartphone and tablet owners use a mobile device for shopping activities
  • 63% of searchers use mobile devices to find local businesses
  • 81% of tablet owners use their device for local search
  • 78% of searches on mobile phone end in a purchase

It’s Great for Businesses

  • 1 in 3 mobile searches are local
  • 59% of users visit local stores after searching on mobile Web
  • 17% of auto searches are from mobile
  • 15% of finance and insurance searches are from mobile
  • 30% of restaurant searches are from mobile

It’s clear from these that customers are searching and buying online using their mobile devices. Thus, you need to be visible on Google mobile searches!

Provide great user experience to a growing number of mobile users who will visit your websites. Be accessible to mobile users who are searching for your products and services and who are ready to buy!

Fill out the form or contact us now for a free consultation.

It’s undeniable that people are spending more and more time watching videos online. According to a report released by comScore—100 million Internet users watch an online video every day.

People all over the world see online video not only as a source of entertainment, but also as a source of information. According to James McQuivey, Principal Analyst at Forrester Research, a minute of video is worth 1.8 million words—making video significantly more powerful than the written word.

Indeed, in today’s fast-paced world, many consumers would rather watch an informative and compelling short video than spend fifteen to twenty minutes reading lengthy text. This makes video the ideal marketing tool, as it can communicate key points to target audiences very quickly.

Have you incorporated video marketing into your online marketing campaign?

Considering the immense audience base of some of the biggest video-sharing websites, business owners such as yourself cannot afford to ignore video marketing. YouTube—the world’s biggest video-sharing website—has more than 1 billion users. In addition, people watch hundreds of millions of hours of video on YouTube each day. Other prominent video-sharing websites—such as Daily Motion and Vimeo—also command large and highly engaged audiences.

Incorporating video marketing into your online marketing campaign has other benefits: it helps you establish your brand presence online and can boost your search engine rankings. As YouTube is owned by Google, the more videos you upload and optimize on your YouTube channel, the stronger Google will pick up your SEO signals. In fact, the greater the video’s authority, the higher it will rank on Google’s SERPs for specific keyword searches.

Just as importantly, video increases sales and conversion rates. According to comScore, 64% of consumers are more likely to buy a product after watching a video about it. Videos added to the website home page are particularly effective at boosting conversion rates: studies show that home page videos can increase conversion rates by 20% or more.

Video is also effective at increasing consumers’ purchase intent and can dramatically improve brand association. Studies indicate that 65% of executives have visited vendors’ sites after watching videos, while 39% of leads have called a vendor after watching a video.

Video marketing is an excellent investment for small-and medium-sized businesses that want to boost their conversion rates and grow their businesses. According to recent studies, 70% of marketing professionals report that video converts better than any other medium.

Your competitors are maximizing their use of video marketing to improve their overall marketing performance.

Ninety-three percent of marketers now use video for online marketing, sales, and communication. Another reputable study indicates that 76% of business-to-business (B2B) and 74% of business-to-consumer (B2C) marketers are using video marketing as part of their overall content marketing strategy.

If you choose to ignore video marketing, the leads and prospects (and ultimately, sales and customers) that should have gone to your business will instead go to your competitors.

Don’t let your competitors gain an unfair edge. Choose us, the video marketing experts, and we’ll use video marketing to boost your conversion rates, increase your sales, and grow your business.

We’ll study your business, your objectives, and your market. Furthermore, we’ll devise video marketing tactics that are aligned with your marketing goals. We have the tools and technology to help you put your best foot forward in every step of your campaign.

Send us an email now or call us so we can schedule a free consultation with you today.

April 21, 2015-the date of the big Google mobile-friendly algorithm update.

Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly.

Google Pushes Websites to Become Mobile-Friendly

On November 14, 2014, Google launched its “mobile-friendly” label for mobile-friendly sites on all mobile device searches. Do a quick search using Google on your phone, and if the site is mobile-friendly, you will see the “mobile-friendly” label right under the Web address.

Naturally, if you are on a mobile device, you will click on results with the “mobile-friendly” label and skip the ones without it.

Now, with the Google Mice update, all websites that are not mobile-friendly will get pushed down to pages 20, 30, or 50-if not totally disappear from Google search results on mobile devices…forever!

Ease of use on mobile devices is the driving factor for this update.

However, if your site is mobile-friendly, you will most likely maintain your ranking on mobile search results. Heck, you might even move to the top of the search results!

It’s never too late to convert your website into a mobile-friendly website.

Contact us now for a free consultation, and let the Google Mice Update work for you.

With The Right Message Move The World