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An Internet Marketing Primer: Introducing Current Marketing Information that Every Business Needs to Prosper

E-Marketing has to do with ‘On-Site‘ content – what is ‘on’ your website & ‘Off-Site‘ content – what is ‘off’ your website. Once you realize that your business website is only 1 in literally millions of websites – it follows that the likihood of it showing up on the first 10 entries on any internet search is slim to none. Today in order to stand out from the crowd we have to provide unique and fresh relevant information both ‘On-Site’ and ‘Off-Site’.

‘Off-Site’ to attract people to the services and products you offer on your main website and ‘On-Site’ to keep people interested in what they see once they land on your website. Think of this information as multiple flags all over the internet that are designed to attract attention and then direct people to the appropiate page/offer on your business website. This image of multiple flags or sign posts will give one a better conceptual idea of what strategically one has to do in order to maximize their brand exposure and web traffic to their site.

What follows are five major areas that large Corporations cover in order to estabish their Brand Authority On-Site and Off-Site. It is something that you should do too in order to get ahead of the crowd. Internet Marketing as we now know is now in its mature stage and its only a matter of time before all businesses will be executing some if not all of the strategies below. Those that don’t will eventually be left far behind. We will occadionally add special offers in this email series that you can take advantage of but for now the intent is to educate you on where you can go and what is possible with a proper marketing strategy.

Brand Booster

Brand Booster

Create An One Time Business Boost:Every Website Needs Good On-Site Content. There are Two Really Effective Ways to do this:

One: Provide a Video in your site. We all know that a ‘picture is worth a thousand words’ well in today age of ‘instant gratification’ Video or moving pictures is even more effective .

Two: Create A Blog. This is nothing more that a series of articles designed to capture the interest of your visitors and increase the likihood that they will convert into clients or buyers. Further more it gives relevant content for the search engines to index and then subsequently direct even more visitors to your site:  For more info

Local Buzz

Local Business Exposure

Create a Local Buzz:

Local Buzz is all about generating a ‘Buzz‘ in your local area about your product or service.

There are several ways to create a Buzz about your business. This can be done through small business marketing, social media marketing, directory listings, b2b marketing, reputation management, online reviews, check-ins, and many other local promotions which result in increased website traffic, more leads, sales and more customers! For more info

Download Local Buzz Primer:

Brand Optimization

Brand Optimization

Claim Your Off-Site Internet Real Estate:

Your website is an important asset in getting the word out about your business. But what if you could create numerous internet assets Off-Site all over the net where your clients are most likely to frequent?

After acquiring your domain name, it is critical that you secure your account names and profiles on social media, blogs, read more

Download Brand Optimization Primer

Content Creation

On-Site Content Creation

Good Content is King:Most internet users do not go past the first 2 pages of internet search results. In fact people rarely look past the the first page which has only 10 listings.  Now imagine if there was a way to impove the likihood that your business website would show up on the first page results.  Well this is what makes professional SEO [Search Engine Optimatization] content creation a big deal as it is the only way to help your site rank high on any internet search.

A very important aspect of SEO content creation is uniqueness. It is therefore strongly suggested that unique and optimized content be used on your site.

Read more:

Social Media

Social Media Optimization

How To Make Social Media Work For you:

This is All About Creating Off-Site Content to Expand your Brand’s Reach, to Intensify Visitor Engagement, to Promote New Customer Acquisitions, to Ignite Your Customer Loyalty and to Let Your Brand Sizzle throughout the Social Media Networks!

Social media networks are no longer just platforms for us to communicate with old high school friends or family members. These networks are powerful marketing tools, that when properly optimized, can bring you more traffic, leads, and sales to your business than you ever thought possible. This is where our social media optimization services come in. Read more:

Download Social Media Primer

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googlelogoGoogle just a few days ago introduced a new policy regarding human internet searches which we will be adapting to make sure our clients are in compliance.

The guidelines essentially give us a peek into what Google thinks search users want — and gives us an understanding on how to align our online marketing strategy and methodology, particularly SEO, with Google.

We take these guidelines seriously and they form part of our strategy.

Key takeaways from the guidelines:

  1. The purpose of each of your Webpages must be clear with your Main Content (MC) aligned with that purpose.
  2. Pages that could potentially impact the future happiness, health, or wealth of users, (such as pages of online stores, online banking, as well as financial, medical, legal, and safety information pages) has very high Page Quality rating standards because pages with low quality could have negative impact to users’ happiness, health, or wealth.
  3. Web pages must be maintained with updated and new content.
  4. The reputation of your website and business matters.  Independent, credible sources of reputation information such as the Better Business Bureau, as well as customer reviews are considered in grading your website’s and business’ reputation.
  5. High quality rating for a page are influenced by the following criteria:
    • A satisfying amount of high quality MC.
    • Demonstration of a high level of Expertise, Authoritativeness, and Trustworthiness (E-A-T).
    • Positive Reputation. According to Google: While a page can merit the High rating with no reputation, the High rating cannot be used for any website that has a convincing negative reputation. A very positive reputation can be a reason for using the High rating for an otherwise Medium page.
    • A satisfying amount of website information, such as ‘About Us’ and ‘Contact Information’.
    • Supplementary Content (SC) which contributes to a satisfying user experience on the page and website.
    • Functional page design
    • A modern, mobile responsive, and well-maintained website.

Here is the document: Google Search Quality EvaluatorGuidelines

video creation2015 from all appearances is going to be the year video marketing hits its maturity. Lets face it nobody reads any more – they would rather watch a short video and there is a very good reason for that. People love to look at pictures and are even more captivated by moving pictures, especially cartoons.  Not only that but when you realize that communication is 70-90% non verbal – guestures, intonations, raising and lowering ones voice and rate of delivery and emotion carry much more impact that the simple written word. Furthermore with smart phones, tablets, google hangouts, youtube… it just isn’t the same world anymore. But here’s your opportunity to get ahead of the curve. Check out our video creation section here.

Free Social Media Book

Click To Get Free Download

Have you heard of a female by the name of Maria Andros lately?

Probabilities are you have if you’ve been from another location curious about controling the social market space with your existence.

She’s produced hundreds of hundreds of dollars in profits making 3-minute youtube video clips as well as being one of the first to take advantage of the “twitter phenomenon” prior to it came to be huge news. She also took facebook marketing to one more degree. Yet Maria’s not the very first as well as “only” individual to make use of social media sites marketing …

A fella by the name Perry Belcher is another one, and certainly Dennis Kragnalia, the youtube money mastermind– is one more one.

The only thing that divides you from them is one principle:

They are enthusiastic about helping others obtain exactly what they really want without asking for business or tipping on anyones toes. They go down hyperlinks, web site addresses, and also opt-in web pages so their followers could discover a lot more about them without stressful sales tactics.

Your fans really want even more information about exactly what you supply.

It’s a combination of wishing to discover even more about the individual that they are buying from and also finding out more concerning just what they already intend to purchase. It’s merging customer psychology with a personal touch that press your sales over the advantage.

It resembles being the friendly community spiderman (or lady) whizing around community (the net) resolving troubles, and also most importantly, people prepare to pay you for it.

Need a quick instance of an area to begin your social media advertising blitz?

Twitter– Twitters a goldmine of folks which share typical passions, objectives, as well as dreams. They want to connect with like minded folks and Twitter allows you to
get accessibility to countless folks that want exactly what you have to provide.

Because you can befriend several people at when at the touch of a button and cultivate several relationships over time, it’s easier to reach this crowd.

Printing cash on need is about offering assistance to people not anticipating the world in return. It’s an appealing high quality people fail to remember since they’re as well concentrated on themselves as well as their demands, but remember that the very best social marketers keep their followers requires in mind.

Put these fundamentals to use, and also you’ll be a step better to reaching your financial objectives.

The Brand Expansion Factor -What You Can Expect With Focused Marketing

Rather than bore you with at bunch of text on the Brand Expansion Factor we thought it would be a good idea to share this video created for our clients as an introduction to their First Campaign Report which was rolled out this past July. It clearly gives one an idea of just what is possible when you leverage everything that is currently out there with a focused strategic marketing approach. Not only that we have a clear reporting procedure in place that tells you exactly what we do – here in is your preview:

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Everyone wants to have a website that is acting optimately to bring in more business, more sales and or more clients. Here are some tips that can help you in your quest.

Tip 1 – Make Your Website Pinterest friendly:

pinterest logo

  • Add a Follow Me on Pinterest button to your website to advertise that you have a Pinterest site.
  • Make sure the images on your website areoptimized for pinning. Pinterest prefers vertical images. The ideal size is 735 x 1102 pixels.
  • Use professional images that are warm and inviting. The prettier the picture the more times it will be pinned.
  • Consider adding a watermark to your photos – just make sure the watermark doesn’t overwhelm the image.
  • Make sure your site has images that arepromoting a lifestyle over a product. For example: a beautiful hairdo featuring a pretty barrette is better than a product photo of the barrette.

Credits: Promote your website with Pinterest – Sumy Designs

Tip 2- Optimize Your Website

marketingStep 1: Optimize your website for local search There are a number of ways you can optimize your website for local search that will help attract local clients and customers. The first thing you need to do is identify your keywords. These are the words (usually a short phrase) that describe your business. If, for example, you run a wedding photography business, your keywords might be “wedding photographer.” To localize your business, add the city you target to that phrase, e.g. “Burbank wedding photographer.” Read the free Small Business SEO Guide, do some keyword research to make sure the city + keyword phrase has strong search volume, then optimize your website for the best locally focused keywords using the on-site optimization tips in the guide. Next, include a local street address and phone number (with a local area code, not 800 number) on each page of your website. Most businesses do this in the footer. This information must be on the website in text, not image format, so that search engines can crawl the information. If your business has multiple locations, the alternative is to put the primary location on each page and create individual contact pages for each location. Tip: Make sure your website has a contact page for each location that includes the address, phone number, and a map helping customers find it. Adding photos of each location on the contact page is also a good idea. _Actionable Takeaway: Craft locally focused keyword phrases for your business and optimize your website for them. Also, include your local address and phone number on each page of your website.

Credits: FreshBooks – 6 steps to marketing your local business online

10 More tips:

  • InnovationPut the domain name (www.yourcompany.com.au) onto all of your companies emails, stationary, business cards, signage and vehicles (even staff uniforms)
  • Use your website to enhance and extend all printed marketing materials with a link to your website displayed clearly.
  • Ensure your site is fully search engined optimised, this must be done by a reputable web specialist.
  • Don’t get a site in the first place that the designers won’t carry out the SEO as above
  • Social media on your site is a must for help with search engine optimisation, especially Face Book which is a great way to interact with lots of potential clients
  • Set up Google Analytics, this way you’ll know how your site is performing on a regular basis
  • ALWAYs get staff to ask clients how they came to hear of your company, in this way you’ll know how your marketing is being successful
  • Collect a database of clients and email them regularly with special offers and include your site details to drive them to it
  • Keep the site fresh and updated, new images of products and projects.
  • Ensure the site is responsive which means its able to be viewed on tablets and phones, if it cannot then you will lose a big part of your potential market

Credits: How to market your website | tamworthwebdesigns.com.au

Summary: there are many things you can do to improve your website – Keep Posted for More Tips.

Learn the features that contribute to high website conversion rates based on a study by LexiNexis.

How to Increase Conversions For Your Law Firm Website

conversion tips for lawyers

There are literally hundreds of countless web sites of law firms attempting to obtain the interest of possible customers. With a lot competition on the web, a law practice’s website only has a few seconds to engage website visitors.  According to the 2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, possible clients use those initial couple of seconds to examine a law firm’s site, determine their professionalism and reliability, as well as identify their ability to practice law.

Consumers are increasingly comfortable with searching for information online when it refers to lawful concerns. Law firm websites should abide by certain principles if they want to involve and also convert website visitors into clients. Without a doubt, based on the LexisNexis Martindale-Hubbell research, there are certain internet site components that motivate website visitors to get in touch with law firms, as well as particular website elements that would certainly discourage them from contacting law firms.

The 2013 Law Firm Website Conversion Study,” notes the feedback from participants on newer website aspects—such as blog sites, social media links/widgets, and also videos—as well as more established industry best practices—such as prominent contact information, a professional image, and showcased experience.

Features that Positively Impact Conversions on Law Firm Websites

The study indicates that there are certain common “building blocks of success” that favorably impact conversions on law firm websites.

These elements are:

  • Location
  • Navigation
  • Attorney Profiles
  • Practice Areas
  • Free Case Evaluation
  • Consumer Education

conversionsforlawyers

  1. Location

The law firm’s place ought to be prominently showcased on the website. Besides noting the complete address of the office location, participants of the research were more likely to call law firms that conspicuously featured maps and directions to their offices on their web sites.

  1. Navigation

Law web sites that were well-organized and also very easy to navigate were provided really favorable ratings. In comparison, law firm websites that forced website visitors to do many clicks to uncover the information they required, were offered lower scores.

  1. Attorney Profiles/ Practice Areas

Well-designed attorney profiles provided individuals a greater feeling of the attorneys’ abilities, character, as well as skills. Aspects that make up a properly designed lawyer profile include photos (consisting of pictures of the attorneys), biographical info, and experience. Participants especially wanted to quickly find the attorney’s location and areas of expertise.

  1. Free Case Evaluation

Several individuals favored law firm sites that conspicuously showed free consultations. This is because numerous participants hesitated to call law practice that charged for the initial visit – particularly if the lawyer might not eventually take the case.

  1. Consumer Education

High quality, targeted, as well as truly helpful material attracted participants. Advantageous ratings were awarded to law practice sites that explained participants’ legal concerns and provided beneficial educational material. Online search engines like Google and Bing also prefer law practice websites that consistently post high quality, targeted, yet useful material, and they also offer much higher natural rankings to the web sites that fulfill such requirements.

In addition, the study showed that participants gave the following characteristics favorable scores:

  1. Prominently Featured Case Results

Individuals additionally favorably ranked law practice websites that featured case results. Participants however did not favour firms with major awards, as it was felt that companies that included smaller successes were much more inclined in taking on a greater variety of cases. Law practice websites that simply posted big wins were viewed as being intimidating and thus were much less inclined to call such law firms regarding smaller cases.

Descriptions of Third-party Competitive Differentiators

Law practice websites that showcased professional accomplishments, independent rankings, or customer assessments scored significantly better than law practice web sites that lacked such third-party affordable differentiators. Individuals wanted to find out even more concerning the positive qualities that differentiated the law practice from its rivals.

  1. Prominently Featured Videos

A significant number of participants found expert videos on the site to be very persuasive. As most do not want to deal with lawyers and law firms that make them feel uncomfortable, they prefer to watch videos clips on law practice web sites that offer a compelling look into the lawyers’ personalities and the atmosphere of the law practice.

  1. Well-integrated Social Media Links/Widgets

Law firm websites that posted prominantly their social media links/widgets were viewed as being more approachable, and were checked out more favorably by some individuals.

  1. Responsive Web Design

Law firm sites that have been maximized for numerous devices– such as tablets, desktops, as well as mobile phones– were viewed more positively by individuals. Site visitors are turned off by web pages that do not display appropriately on their devices. Such sites that aren’t compatible typically experience less traffic and also fewer conversions. Google and Bing likewise despise websites that aren’t device responsive, and will penalize such websites.

Features that Negatively Impact Conversions on Law Firm Websites

Of course, there are other factors that would detrimentally affect conversions on law practice web sites. Based on the LexisNexis Martindale-Hubbell study, the following factors discouraged individuals from contacting the law firms featured on their website:

  1. Websites that Appear to be too Commercial

Participants were turned off by law firm internet sites that focused too much on payment or appeared to be too desperate for business. Customers would instead employ attorneys that appear more interested in making a difference than in making a profit.

  1. Mediocre Visual Design

Badly created or visually sub-par web sites likewise drive site visitors away en masse. Individuals stated they were less most likely to speak to law firms that had cluttered websites, uninviting visuals and color design, and navigation that proved difficult to browse.

  1. Inappropriate Photos and Poorly Chosen Images

Some participants were turned off by stock pictures, especially if they found the images to be mentally distressing. Troubling photos (such as those of injured individuals and accidents) were deemed inappropriate, even if they associated with the area of regulation being exercised. Individuals likewise revealed disappointment in law firm sites that did not have pictures of their lawyers.

  1. Missing Case Results

Participants expected case results to be conspicuously shown or very easy to locate, and revealed dissatisfaction at law firm websites that did not include such details.

  1. Poorly Designed Contact Forms

Individuals were shut off by contact forms that were needlessly invasive or called for extra, tiresome actions to complete.

A Questionnaire for Law Firms that Want to Convert Even More Site Visitors on their Websites

Attorneys who want to convert even more of their site visitors and reduce their bounce rates should respond to the following concerns:

  • Does their firm’s internet site convey a professional image?
  • Can website visitors easily establish if the law firm’s location is nearby?
  • Does the company demonstrate its ability to handle the prospective client’s legal concerns?
  • Does the firm demonstrate its expertise via its website?

Anything less than a resounding “yes” ought to be reason enough to subject your web site to professional analysis and redevelopment. Your website must be the main proponent of your online marketing effort. Aside from providing a window into your firm’s positioning, strengths and abilities, your website needs to additionally summarize the professional abilities of individual attorneys and also offer instructional material that your site visitors will certainly find valuable.

With the right mix of targeted content, compelling design, and useful features, attorneys can connect more effectively with their site visitors, and convert them into prospective clients who will contact the firm for more information or set up appointments.

Does your firm’s website meet the following criteria, or is it sorely lacking in the website elements and/or characteristics that lead to successful conversions?

If your law practice internet site lacks any one of the above mentioned site components or features, there’s no need to stress as we’ll be more than grateful to aid you. We offer professional web design and development that focuses on keeping your site vibrant and up-to-date. We’ll incorporate all the site components and features that will certainly lower your bounce rate yet increase your website conversion

Furthermore, we’ll enhance your website with targeted key words and also keyword expressions that will certainly raise its rankings on the organic search results page of Google and Bing. We’ll likewise update your site blog site with useful educational content that will nurture your leads and also lead them down the sales funnel, transforming them right into customers. If that had not been enough, we’ll also set up, maximize, as well as upgrade your social media sites accounts and manage your communications with your audience.

We’re specialists when it comes to advertising and marketing law practice online. We’ll establish your brand existence, boost your brand name’s reach, drive even more focused traffic to your website, as well as raise your conversions.

Contact our professional digital marketing agency today, and get a FREE consultation on how to design or redesign your law firm website and increase your conversions!

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One Of 2 Promotions in November – Website Design Special:

This is designed to get a small professional website up and running quickly. We will provide all you need: the hosting, the writing, social account linking as well as 3 months of additional design support.  It comes with 3 Brand new Mobile Friendly Themes to choose from Click here for details! In addition when you buy one site in November there are additional savings you can take advantage of. For example you can get $200 off our website management package giving you 4 hours of design services every month for an incredibly affordable price and 50% off another website of equivalent value.

Websites Change Constantly to keep up with trends, specials, changes, announcements etc … Get 4 hours of Design Support Every Month! This Design Support Service will address your desire to make constant tweaks and addition to your website. Take advantage on to before July 31 to take advantage of this introductory promotion!

Website Maintenance Promotion

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