Why is Social Media Optimization Essential to Your Success? [Infographic]

Make Your Website “Google Mice” Compliant ASAP, and avoid losing 50% or more of your traffic and potential customers!

You may ask, “What is ‘Google Mice’, anyway?” In a nutshell, it is an algorithm update that ranks mobile-friendly websites higher on mobile search results.

If you seek to increase your site traffic and convert more leads to actual customers, it’s high time that you heed Google’s call to go mobile-friendly. Now is your chance to rank on Google Mobile Searches through “Google Mice” compliance!

What is a Mobile-Friendly Website?

Studies have shown that there are now more mobile Internet users than desktop users, making it more important than ever for businesses to have a mobile-friendly website in place.

There are many elements that make up a mobile-friendly website:

  • Texts are NOT too small to read
  • Links are NOT too close together
  • Images and videos are scalable; videos are playable
  • Mobile viewport is set

A Mobile-Friendly Website is Built on a Responsive Web Design Framework

Responsive Web Design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code.

Having a Responsive Web Design means that your website responds to, or adjusts simultaneously to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone.

The key features of a Responsive Web Design are the following:

  • Flexible grid
  • Flexible image
  • CS3 media queries and screen resolution

Why Go with a Mobile-Friendly Website?

If your website doesn’t load properly on devices like smartphones or tablets, your potential customers won’t be able to learn more about your products and services and buy from you.eMarketer reveals that the number of smartphone users worldwide is bound to surpass 2 billion in 2016. By 2018, the number will rise to almost 3 billion.

The message is simple: Your website must be mobile-friendly or a huge number of your visitors or potential customers will bounce off your website!

Mobile Internet Users have Outnumbered Desktop Internet Users

Let’s face it: In today’s world, we are doing almost everything on mobile. Year after year, there is a stable increase in the number of people who use mobile Internet instead of desktop.

According to a report by comScore, the number of mobile-only Internet users has already surpassed the number of desktop-only users. Indeed, you cannot simply ignore the ever-growing number of mobile users when marketing your products and services. You need to find a way to cater to their needs. You need to build a mobile-friendly website for your business.

Mobile Device Usage is Increasing

According to recent studies, smartphones and tablets pushed overall time spent online by 93% in just three years. Today smartphones and tablets drive nearly 3 out of 5 minutes spent with digital media.

Global Share of Mobile Web Traffic has been Skyrocketing

Consumers all over the globe are being increasingly dependent on mobile. The Asia Pacific region tops the list with the most share of mobile web traffic (39.1%), followed by the North American region (15.7%), Central and Eastern Europe (14.4%), Middle East and Africa (12.5%), Western Europe (9.9%), and Latin America (8.4).

Social Media Engagement on Mobile Devices and Tablets is High

Social media is a great way to build brand awareness and encourage customer support and loyalty. To learn more about your products and services, your potential customers are searching for you in various social platforms, like Facebook, Twitter, Google+, and LinkedIn—and they do so using their mobile devices.

comScore indicates that more than half, or 55% of users choose mobile devices over PC for social networking. Fifty-three percent (53%) of smartphone users and 61% of tablet users read posts about you from people they know personally.

Your potential customers love to see interesting and compelling content about businesses. In fact, 37% of smartphone users and 51% of tablet users accessed photo and video sharing sites.

Forty-four percent (44%) of smartphone users and 49% of tablet users posted status updates. To broaden their knowledge about businesses, 39% of smartphone users and 47% of tablet users read status updates from organizations, companies, brands, events or products. Additionally, 37% of smartphone users and 46% of tablet users followed a link to a website posted by someone else.

Public figures and celebrities who are endorsing specific businesses on social media are also influential to mobile users, with 34% of smartphone users and 41% of tablet users reading their posts on their social accounts.

Twenty-seven percent (27%) of smartphone users and 35% of tablet users posted a link to a business website.

Lastly, 26% of smartphone users and 34% of tablet users received a coupon, offer or deal on their devices.

Mobile Usage has been Changing Market and Consumer Behavior

Purchases on mobile phones and tablets are set to double by 2018. Seventy-eight percent (78%) of smartphone searches and 64% of tablet searches for local business information result in a purchase, compared to just 61% of desktop searches.

Your Competitors are Going Mobile-Friendly

More and more of your competitors are converting their non-responsive websites to mobile-friendly ones, with 46% currently doing it and 30% planning to do it in less than 12 months.

The percentage of your colleagues who implement mobile applications, mobile versions of email, mobile messaging campaigns, location-based targeting, and mobile ads are also on the rise.

What are the Disadvantages of Not Being Mobile-Friendly?

Ina survey done by Sterling Research and SmithGeiger for Google, 36% of the respondents say that a non-mobile-friendly site wastes users’ time, while 48% say that it annoys and frustrates them. Meanwhile, 48% agree that a company whose website didn’t load properly on smartphones doesn’t care about their business.

As much as half (50%) of the survey respondents, say that they will use a site less if it is not mobile-friendly. On the other hand, 52% say they are unlikely to engage with a company whose site brought a bad mobile experience.

What are the Benefits of Going Mobile-Friendly?

Potential customers agree that a mobile-friendly website is one of the most important factors they consider when engaging with a business. Here are some of the benefits of having a mobile-friendly website:

  • Your website looks great everywhere
  • Users have no need to zoom on smaller devices to read your content
  • Consistent and tailored user experience
  • Wider browser support
  • All pages are available on every device

It Provides Great User Experience

  • No need to maintain multiple versions of your website
  • No need to do SEO for multiple websites
  • Efficient crawling and indexing of search engine robots
  • Attain and maintain rankings on mobile searches

It Increases your Leads and Sales

  • 74% of users are more likely to return to a mobile-friendly site
  • 67% of users are more likely to buy if the site is mobile-friendly
  • 62% of companies reported an increase in sales after designing a site for mobile users
  • Mobile Commerce share of E-commerce sales will jump from 15% in 2013 to 30% in 2018
  • 87% of smartphone and tablet owners use a mobile device for shopping activities
  • 63% of searchers use mobile devices to find local businesses
  • 81% of tablet owners use their device for local search
  • 78% of searches on mobile phone end in a purchase

It’s Great for Businesses

  • 1 in 3 mobile searches are local
  • 59% of users visit local stores after searching on mobile Web
  • 17% of auto searches are from mobile
  • 15% of finance and insurance searches are from mobile
  • 30% of restaurant searches are from mobile

It’s clear from these that customers are searching and buying online using their mobile devices. Thus, you need to be visible on Google mobile searches!

Provide great user experience to a growing number of mobile users who will visit your websites. Be accessible to mobile users who are searching for your products and services and who are ready to buy!

Fill out the form or contact us now for a free consultation.

Did you know how significant videos are for Internet users today?

When it comes to providing valuable and engaging information online, most marketers turn to video content. The overall combination of visuals and sound makes videos more remarkable for Internet users.

According to YouTube, an equivalent of almost 300 hours of video are uploaded to its platform every minute. comScore, on the other hand, discovered that a whopping 100 million Internet users watch an online video every day. Because of its growing significance, Cisco predicted that video content will make up almost 70% of all global consumer Internet traffic by 2017.


Online users are becoming increasingly dependent on videos nowadays.

Rather than spend their time reading boring text, online users would prefer watching short yet informative videos on websites.

According to Forbes Insight, almost 6 out of 10 senior executives prefer to watch a video instead of reading text, if both are available on the same page.

Just how effective videos are in keeping audiences engaged?

Videos on websites help keep visitors from leaving sites immediately, thus, producing lower bounce rates. In fact, visitors who view vidoes stay on websites an average of 2 minutes longer than those who don’t view videos, according to a study by comScore.

Videos aren’t just consumed on desktop computers—mobile users also love to watch and share videos using their devices!

Just as desktop users love watching and sharing videos using their computers, mobile users also spend a lot of time doing the same thing on their smartphones and tablets.

While mobile makes up almost 40% of global watch time on YouTube, a huge 92% of mobile video viewers share videos with other online users, according to the Interactive Advertising Bureau (IAB).

Video content produces higher conversion rates for businesses online.

Apart from receiving lower bounce rates for their websites, businesses that add video content in their marketing mix also enjoy a huge increase in their conversion rates.

Various studies have revealed that:

  • 70% of marketing professionals report that video converts better than any other medium.
  • 65% of executives have visited a vendor’s site after watching a video.
  • 64% of consumers are more likely to buy a product after watching a video about it.
  • 20% increase in conversion rates are shown by homepage videos.
  • 39% have called a vendor after watching a video.

Engage your potential customers much better with video marketing. Fill out the form and contact us now for a consultation!

You Need Potential Customers to Become Aware of and Familiar with your Brand

Did you know that according to Nielsen, sixty-two percent (62%) of your potential customers prefer to buy products from familiar brands rather than switch to a new one?.

How will your brand become more familiar with your potential customers?


You Need your Brand to Get More Visibility Online!

According to a research by GE Capital and Fleishman Hillard, 81% research online before making big purchases and 89% of consumers use Internet search engines to make purchasing decisions.

What is our Brand Optimization Service?

Our Brand Optimization Service provides: 1) Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis, 2) Turn-key Brand Optimization Solution and Implementation, and 3) In-depth Performance Tracking and Reporting.

Grow your Business with Brand Optimization!

Millward Brown’s brand pyramid shows that a brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure.  Brands at the initial phase of optimization (also known as “presence,”) eat up only 12% of spending for that phase.  On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.

How will you have a strong brand?

To increase your brand’s strength, your visibility must expand.  You must seize your brand’s online visibility and expansion opportunities through our Brand Optimization Service!

You need to represent your brand coherently and consistently via your Web properties and execute content marketing.

Your web properties are your point of presence on the Web that represents your company, professional identity, or brand.  Examples of web properties, aside from your website, are your blogs, social media accounts, business directories, and many others.

Professional Design

Your brand must be well-represented across various web properties with professional design. Professional design impacts consumers in the following areas: 1) Perception Value – 79%, 2) Strategic Value – 42%, 3) Performance Value – 34%, and 4) Financial & Accounting Value – 16%.


You must be blogging!  According to Edelman, 90% of global online consumers want brands to share content online while 78% of consumers believe that companies that provide content are interested in building good relationships, according to TMG.

Social Media

You must be active and engaging potential customers on social media.

Eighty percent (80%) of social network users prefer to connect with brands through Facebook and 85% of fans of brands on Facebook recommend brands to others, based on a research by Syncapse.

Edison Research reported that 51% of active users follow companies, brands or products, while 46% of online users count on social media when making a purchase.

Another research shows that customer acquisition on social networks is at 62% for Linkedin, 52% on Facebook, and 44% on Twitter.

Business Directories

Searches done in online business directories result in: 1) a purchase, or an intent to purchase – 76%, 2) a contact to a business by phone – 62%, 3) a contact to a business in person – 31%.

Press Release

Publishing press releases online on a regular basis contribute to your visibility as well.  Eighty percent (80%) of business decision makers prefer to get company information in a series of articles, according to GfK.  Also, ContentPlus reported that 70% of consumers prefer articles over advertisements when it comes to getting to know a company.

Online Reviews

Online reviews are also important as 88% of consumers trust online reviews as much as personal recommendations, says BrightLocal.

Video Marketing

You can’t ignore the effectiveness of video marketing.  An Econsultancy study states that 96% of consumers surveyed found videos helpful for making online purchase decisions.  Fifty-nine percent (59%) of executives would rather watch videos than read text, according to Forbes.  Video marketing is growing fast as Internet video traffic will be 69% of all global consumer Internet traffic by 2017, according to Cisco Online.

What We Do?

We possess cutting-edge technology to provide you with…

Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis

We will provide you with insights on your search traffic visibility and opportunities based on marketing categories, geo-targets and competition.

We analyze up to 750 search terms and identify 500 search patterns and trends across more than 100,000 web pages to give you an in-depth marketing report.

This will help you identify what marketing categories and locations to target and prioritize for a solid brand optimization strategy!

Brand Optimization Solution and Implementation

The proposed custom solution will now be generated based on the analysis, insights and strategy that we have discussed during our consultation session.

Our Brand Optimization solution is composed of the core services: Website Optimization, Accounts Setup, and Content Marketing designed to progressively expand your brand.

Our service allows for the following: 1) Brand Optimization for Multiple Locations, 2) Content Writing based on US or UK English, 3) Content Topics and Outline Proposals.

Performance Tracking and Reporting

Search Engine Exposure

The Search Engine Exposure Report shows your brand exposure or impressions in the search engines broken down by Search Type, Page Rankings, and Keywords Breakdown.

Site Traffic

The Site Traffic Report shows how much traffic you are getting from Organic, Referral, Social, Direct and Paid Sources.  It also shows Site Page Performance comprised of Average Ranking, Page Views, Bounces, Bounce Rate and Time on Page.

Positive Momentum

Through the Positive Momentum Report, you’ll see the positive results on your campaign performance that are bound to influence and boost other performance metrics that need improvement. You’ll understand the strengths that we will capitalize on through the Positive Momentum Report as we continue with your campaign optimizing your brand further and further.

What are the Benefits of Brand Optimization?

With brand optimization, you will progressively see these results:

  • Improve Search Engine Rankings
  • Expand your Brand’s Visibility Online
  • Increase Online Traffic
  • Increase Brand Recognition and Authority
  • Gain more Conversion Opportunities
  • Boost Brand Loyalty

There you have it.  Send us an email, give us a call, or fill out the form here to schedule a consultation.

Websites Change Constantly to keep up with trends, specials, changes, announcements etc … Get 4 hours of Design Support Every Month! This Design Support Service will address your desire to make constant tweaks and addition to your website. Take advantage on to before July 31 to take advantage of this introductory promotion!

Website Maintenance Promotion

Social Media Now Ranks Second to Search Engine Optimization as the most cost effective way Businesses are using to generate leads. Jump on this summer Social Media Optimization promotion and pump up the number of visitors to your web site and thereby increase your customer/client base!

Social Media Optimization

Introducing the Brand Expansion Factor

Our goal is to get your Brand Bigger Better and More Powerful  by optimizing your brand by publishing  content online about you and establishing your credibility in the eyes of the search engines such as google, bing, yahoo and other search engines which translates over time in higher site rankings and ultimately to more traffic. The video below goes into this in more detail and is a preview of what you can expect in a quarterly report which outlines what has been done and your sites progress towards the goal of becoming the dominate site [an authority site] in your area of expertise.


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Seo Local Buzz Promotion


Keep posted for Our New Learning Center! We decided to practice what we preach. As part of your business strategy you want to act in the best interests of your clients or customers. Its not only about building good will its about building community by sharing the wealth. Happy clients and customers are loyal and supportive of all you do.


Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media?

Continue Reading…

With The Right Message Move The World