July Promotion SEO Social Buzz

Free Google Search Results Have Moved to Page Two

Google has been gradually introducing a new wrinkle to search results. The progression from free search to paid search is now virtually complete. Initially, free search results were at the top of a Google search with ten paid ad spots on the left. Then to accommodate the mobile phone’s narrow display, 3 paid ads placed on top of the free search results. Thus making competition for those spots much more expensive. Then Google introduced Google Maps. This forced the natural search results down even further. And now, Google has rolled out LSA or Local Service Ads – soon coming to a location near you. All-natural Search or free search results will soon only be found on page two. You might as well say that paid search is now the only way to go OR is it?

Google Search and LSA

Forget Google Search

Instead of getting or enticing prospective clients to find you, what if you simply find them? You wouldn’t need a presence on social media, you wouldn’t even need a website, and you wouldn’t have to compete with your competition for a pricey spot on page one of an internet search.

For example: Imagine a restaurant sending a tempting lunch offer at 11 am to the mobile phones of all office workers within a 5-mile radius.

Or imagine a real estate office sending to all prospective ‘executive home’ buyers in his local area an offer to cover their moving expenses.

What if there was a system that would allow you that type of ‘Pin-Point’ marketing and be free from the monopoly Google has on paid and natural search.

You wouldn’t then have to waste ads by presenting them to non-buyers. You subsequently would get higher conversions for less money and you would not have to compete for a limited number of spots.  There is such a system and it is cheaper than any other type of paid traffic. You pay wholesale, not retail ad rates. And there is an even bigger plus. You don’t have to invest the years of effort and the money, it takes to build traffic and create a list using social media and pay per click.

Access Potential Customers Directly without being held hostage by Going Through A Third Party Like Google Search

Just You And the Internet

It is not an understatement to say that the internet landscape is dominated by Google, but if you discount the search engines and introduce ‘Big Data, there is a more equal playing field for small business.

When it comes to ‘display advertising’ it only controls somewhere between 20 and 30% of market share. With its acquisition of ‘Double Click’ it is only 1 out of 100+ ad exchanges. This means that with Google display ads you are only reaching a small portion of your potential customers. But if you tap into what all the other ad aggregators have you can virtually reach 97% of your potential market.

RTB – Real Time Bidding

The Data aggregators collectively pool data on all traffic on the net making it a prospectors gold mine. Tap into this data through an RTB platform and the benefits are multi-fold:

  1. It allows us to research and target the demographic and geographic traits that specifically define our clients’ customers;
  2. Rather than be limited to one display ad network such as Google with 20-25% market reach we expand that to 95% coverage of what’s available in any geographic area;
  3. We bid on ad placements in virtually all networks directly paying wholesale costs without having to pay retail through a third party like Google. We thus are in a position to pass on significant savings on your ad spend;
  4. Plugging into big data means you have direct market access to potential clients in virtually all of the various social networks such as Linkedin and Facebook.

P.S. Since Microsoft acquired Linkedin, all of Linkedin’s database is now part of ‘Big Data’. Now you should know that plugging in a B to B Linkedin Network is approximately 2x our normal wholesale ad cost. This is still a good deal as B to B purchases are typically 10 to 100x B to C and are thus more valuable. Even so, our system still outperforms PPC at roughly half the cost right across the board although some niches work better than others.

What we are offering here changes the game board dramatically for small and medium-sized business. If you wish to know more contact us here

Website Ranking in Google

Website Ranking and Rankbrain
Photographer: h heyerlein | Source: Unsplash

 

To determine website ranking in 2015, Google introduced Rankbrain an artificial intelligence [ai] component to its search algorithm. At the time we thought it only had to do with measuring and keeping track of organic click-through rates, bounce rates, time on site and return visitors, but we were wrong.

Most people today, still think that to rank one’s website in the top 10 places of a Google Search one has to continually provide good content and have good quality links to their page. Well, they are partially right, but today Rankbrain has become the most influential factor. It has dramatically changed the whole ranking game and it is something you can take full advantage of if you are ahead of the knowledge curve.

Why Your Website is Not Ranking

Now if your website content is good; if you have good quality sites pointing to your webpage; and if you are not on the first page of a Google search – then it’s likely you are not putting out the social signals that Rankbrain is looking for.

Furthermore, if you look at search results lately it is becoming more and more obvious that you have to compete for top positions that are dominated by major brands and huge mega sites. This is grossly unfair to small business and those trying to get started. So it begs the question. “How can I ever get my website to show up on the first page for a competitive search term”? However, don’t despair as there is a way to get on top of website ranking by giving Rankbrain exactly what it is looking for.

The 5 Secret Ranking Signals

To rank websites on the first page of a Google search, you need to take into account the five secret signals that we know Google loves. 1) Mobile signals, 2) proximity signals, 3) navigational searches, 4) brand searches, and 5) pogo-sticking.

Mobile signals are searches coming from mobile devices. Proximity signals our searches coming from users close to the physical location of the business. Navigational searches are searches for things specific only to your business like owner’s name product names or any unique content. Brand search shows that people know and value your brand. Pogo sticking is a user bouncing from one site to another, finally landing on what they really wanted.

Pogo Sticking is particularly important to website ranking. This is because Google is always trying to decipher user intentions so they can provide better user experience by delivering better results. You can use this social signal to your advantage by Pogo Sticking the Google search box by revising the search phrase with your brand name. This will bring your site to the top of the search and then click on your website link. This click shows Google that the ‘searchers’ end intent was your website. If multiple users do the same process enough times with a particular search term it is inevitable that your website will be ranked higher by Rankbrain.

Website Clicks Are Important

Now we know that sites with more clicks are being pushed higher in Google right now. So in order to boost your organic rankings in Google, it’s definitely to your advantage to take control over user behavior signals..

You can push up your website rankings for any keyword by sending high-quality user signals to Google. When we do it, this traffic clicks through to your site and will explore your website by clicking deeper into your site and spending time there. This increase in clicks and time-on-site combined with a reduction of bounce rate will indicate that you’re keeping your visitors engaged. This is a sure way to show Google your site has content worthy enough to send more visitors there.

Real Traffic From Real Devices

If you want to rank your website at the top of an internet search you also have to provide the right social signals. Lucky for you there is an easy to use app that does this for you. The best part of this is that it uses real users’ devices to achieve these social signals. Yes, that’s right, real desktops, laptops, tablets and smartphones, no proxies or phony connections that Google doesn’t trust, no blackhat trickery that Google hates. Just real user devices sending high-quality user behavior signals that show Rankbrain that your site deserves to be at the top of a Google search.

This social signal app is very easy to set up on your smartphone, on your computer or your tablet. It consumes very little power and runs completely on autopilot in the background. Most importantly it plugs your website into a network of devices all around the world prompting them to visit your website and thus give Rankbrain the right social signals. The social signals it is looking for, in order to rank your website much higher in an internet search. This app was designed by SEO [Search engine optimization] veterans, one of whom was on the original team that developed the Google search algorithm.

Let’s level the playing field. Build brand authority by connecting your brand to profitable buyer keywords. Click here to learn more

FIRST PHASE THINKING:

Internet Marketing Conventional Wisdom Tells Us that to have a successful commercial website you need two things, traffic and conversions. If you don’t have the traffic you won’t have the conversions. If you don’t have the conversions your website might as well be a glorified business card as it isn’t building your bottom line. Now what if I said, “Not in 2018”.

‘ON SITE’ Optimization:

First, understand that ‘Google’ as a search engine is largely responsible for directing traffic ‘on’ to your web site if it deems the content high enough quality.  Therefore you want your web site tailored so that the Google Search Engine [through its search algorithm] views it an authority site in your business category. In other words you want your website Search Engine Optimized [SEO]. SEO in 2018 is still your best long term marketing investment. Optimizing your website makes it a tangible asset that can always suck in traffic from the search engines for years and years to come. IF your site provides good value and is relevant. This value in terms of real traffic and conversions can only increase overtime as you continue to provide current information that visitors look for.

‘OFF SITE’ Optimization:

Second, understand that when other Websites link to you this provides third party validation. This Social Proof in turn rates your website higher in the search engines rankings. This results in more traffic to your site. So building content OFFSITE is a valid long term internet marketing strategy. In addition to your one website there are easily 200+ places where you can place relevant content.  These other website properties will direct traffic through links to your main website. This is called OFFSITE OPTIMIZATION.

FREE TRAFFIC:

Both ONSITE & OFFSITE Optimization works with the ‘Search Engines’ that index your content. They send traffic to your site directly for its content or indirecty through your published content elsewhere on the net. This may be viewed as “FREE TRAFFIC”. The only problem is that it is not free. It takes time and effort to build enough quality content to stand above the crowd. Realize there are millions of sites competing for what used to be the top ten spots of an internet search. Only then you begin to understand what you have to do to achieve those coveted top rankings. This is one reason SEO has fallen out of favour. Not because its not valid as a long term strategy but because it takes a such a sustained effort to achieve results. And in a ‘we want it now’ society few are willing to implement what it takes for long term internet marketing success. However if you strategically do a little more than your competition you will get those coveted spots. To optimize your web presence here in is a sample report of what we do for our clients combining both ONSITE and OFFSITE SEO.

PAID TRAFFIC:

pay per click bidding

Pay Per Click

Now if you want immediate ‘TRAFFIC NOW’ to your website, use a paid traffic strategy. One Option is PPC. PPC or ‘Pay Per Click’ works by placing a bid for the right to have your website show up in the top results of a search engine search. Knowing what specific key word phrase your customers are likely to use in an internet search, you competively bid on those terms. For example, “Toyoto Dealers, Abbotsford”.

PPC’ is an effective way to get immediate results but here’s the drawback – as long as you continue to pay a third party for access to their data. Google by far the dominant search engine, offers ‘Adwords’ as a bidding platform for those key word terms. But as the dominant player they are in a position to ask what ever the market can bear. Yahoo’s Bing is a distant secondary player and there are other search engines with even lessor market share.

COMPARE FREE TRAFFIC WITH PAID TRAFFIC:

Think of PPC Ads as a SHORT TERM investment with immediate high returns if done correctly. Think of On-SITE and OFF-SITE Properties as a LONG TERM investment with slow returns but ever increasing yields over time.

PPC is not something you want to do as an amateur, as the competition is fierce and the learning curve is expensive. That is unless you are prepared to do test every aspect of your campaign against an alternative until you get that elusive positive ROI combination. Once that is achieved, it literally means for every X dollars in, you get X plus dollars out. That is the beauty of PPC, once you get the winning combination you can do this 24/7. This allows you to cycle and progressively scale up your efforts, that is, until things change and they will. Its the nature of the beast – once the competition finds out whats working.

Mobile Dramatically Changes The Internet Marketing Landscape forever

Now that mobile devices are approaching 80% of all internet use, paid advertising has become much more competitive and thus much more expensive. The reason is that when desktop computers dominated, Google placed ads on the top and to the side of the free search results. Now with increasing mobile phone use, there is no room to view side ads on a small viewing area. Google wanting to ensure a good user experience has thus eliminated the side ads. And since there is only room for 3 spots on the mobile phone screen, this leaves only 3 paid ad positions for everyone to bid on. Thus you have more companies bidding for less space driving your PPC ad costs through the roof.

Eventually we can speculate that all results of a Google search will soon be all paid ads with free search results moving to page 2, or 3 or 4. Like it or not it appears that if you want visibility for your website you will only have two choices. Either pay for it directly with Paid ads [PPC] or be prepared to constantly feed quality content all over the web [Use Onsite and Offsite SEO]. All this in the hope it will attract visitors to your money site. This adequately sums up conventional FIRST PHASE internet marketing thinking but what if there was a better way?

SECOND PHASE THINKING:

internet marketingin 2017 phase 2 thinking

Plugging Into Big Data

Fortunately we can offer you a much more effective alternative for your paid internet marketing. Big Business bypasses all the issues we mere internet mortals have to deal with. They simply plug directly into the data generated by internet traffic from social media and all the sites you and I visit. In other words they can directly market to you simply by using the data collected on you as you browse the net. They then target you based on your interests, your age, where you live and what sites you frequent … In fact they don’t even have to have a website or social media presence to market to you. They simply place an ad where ever you happen to be on the internet with a compelling offer that you cannot refuse. For example, 75% off that item you were always hedging on buying but felt too pricey. You might say Santa’s got a list and he knows if you have been naughty or nice and will present accordingly.

Big Data:

In other words Big Business is plugged into ‘Big Data’ – the Second Phase of INTERNET MARKETING. The minimum entry into this playpen of commerce starts with an ad spend around $100,000 per month which is out of the reach of most small to medium businesses, that is until now.

You can think of the First Phase of INTERNET MARKETING as the Art of Creating and Directing Traffic to Good Content on all your website properties for the Purpose of Conversions. The objective there in is to make it as easy as it can be, for prospective clients to find you. This first phase internet strategy requires that all your web properties be properly optimized with good content ON SITE on your website and OFFSITE where ever you have a presence on the net. This presence includes social media, what is known as web2.0 properties [that is a presence on high traffic public sites such as blogger.com] and business directories. See Brand Optimization  All this is a very effective overall strategy but Big Business are approaching the traffic generated by all these sites in a totally different way.

A Different Way Of Thinking

Instead of getting or enticing prospective clients to find you – WHAT IF you simply find them where ever they are on the net? Employing Second Phase Thinking: Imagine a restaurant sending a tempting lunch offer at 11am to the mobile phones of all office workers within a 5 mile radius. Or imagine a local real estate office offering, all current ‘executive home’ buyers to cover their moving expenses. Well, we are offering access to a system that allows you that type of ‘Pin-Point’ marketing. Don’t waste ads by presenting them to non-buyers and get higher conversions.  Its cheaper than any other type of paid traffic. You pay wholesale not retail rates. An even bigger plus: You don’t have to invest the years of effort and the money, it takes to build traffic and create a list using First Phase Internet Marketing Thinking [Pay Per Click or Onsite or Offsite SEO]. See Video Presentation

Access Potential Customers Directly without Going Through A Third Party

Just You & The Internet

“My Business Builders is uniquely positioned to give your company a system to reach your ideal prospects at will without requiring an ad spend over $100,000 per month. We are part of a cooperative using a proprietary system that allows us to accommodate smaller business spends when interfacing with ‘Big Data’. Through it we interface with 295 Display Ad Exchanges, Google’s ‘Double Click being only one of them. These networks collectively pool data on all traffic on the net making it a prospectors gold mine. Tap into this data and the benefits are multi-fold:

1) It allows us to research and target the demographic and geographic traits that specifically define our clients’ customers;

2) Rather than be limited to one display ad network such as Google with 20-25% market reach we expand that to 95% coverage of what’s available in any geographic area;

3) We bid on ad placements by all 295 networks directly paying wholesale costs without paying retail through a third party like Google. We thus are in a position to pass on significant savings on your ad spend;

4) Plugging into big data means you have direct market access to potential clients in virtually all of the various social networks such as Linkedin and Facebook.

P.S. Since Microsoft acquired Linkedin, all of Linkedin’s database is now part of ‘Big Data’. Now you should know that plugging in a B to B Linkedin Network is approximately 2x our normal wholesale ad cost. This is still a good deal as B to B purchases are typically 10 to 100x B to C and are thus more valuable. Even so our system still out performs PPC at roughly half the cost right across the board although some niches work better than others.

What we are offering here changes the game board dramatically for small and medium sized business. If you wish to know more contact us here

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MyBusinessBuilders Newsletter

An Internet Marketing Primer: Introducing Current Marketing Information that Every Business Needs to Prosper

E-Marketing has to do with ‘On-Site‘ content – what is ‘on’ your website & ‘Off-Site‘ content – what is ‘off’ your website. Once you realize that your business website is only 1 in literally millions of websites – it follows that the likihood of it showing up on the first 10 entries on any internet search is slim to none. Today in order to stand out from the crowd we have to provide unique and fresh relevant information both ‘On-Site’ and ‘Off-Site’.

‘Off-Site’ to attract people to the services and products you offer on your main website and ‘On-Site’ to keep people interested in what they see once they land on your website. Think of this information as multiple flags all over the internet that are designed to attract attention and then direct people to the appropiate page/offer on your business website. This image of multiple flags or sign posts will give one a better conceptual idea of what strategically one has to do in order to maximize their brand exposure and web traffic to their site.

What follows are five major areas that large Corporations cover in order to estabish their Brand Authority On-Site and Off-Site. It is something that you should do too in order to get ahead of the crowd. Internet Marketing as we now know is now in its mature stage and its only a matter of time before all businesses will be executing some if not all of the strategies below. Those that don’t will eventually be left far behind. We will occadionally add special offers in this email series that you can take advantage of but for now the intent is to educate you on where you can go and what is possible with a proper marketing strategy.

Brand Booster

Brand Booster

Create An One Time Business Boost:Every Website Needs Good On-Site Content. There are Two Really Effective Ways to do this:

One: Provide a Video in your site. We all know that a ‘picture is worth a thousand words’ well in today age of ‘instant gratification’ Video or moving pictures is even more effective .

Two: Create A Blog. This is nothing more that a series of articles designed to capture the interest of your visitors and increase the likihood that they will convert into clients or buyers. Further more it gives relevant content for the search engines to index and then subsequently direct even more visitors to your site:  For more info

Local Buzz

Local Business Exposure

Create a Local Buzz:

Local Buzz is all about generating a ‘Buzz‘ in your local area about your product or service.

There are several ways to create a Buzz about your business. This can be done through small business marketing, social media marketing, directory listings, b2b marketing, reputation management, online reviews, check-ins, and many other local promotions which result in increased website traffic, more leads, sales and more customers! For more info

Download Local Buzz Primer:

Brand Optimization

Brand Optimization

Claim Your Off-Site Internet Real Estate:

Your website is an important asset in getting the word out about your business. But what if you could create numerous internet assets Off-Site all over the net where your clients are most likely to frequent?

After acquiring your domain name, it is critical that you secure your account names and profiles on social media, blogs, read more

Download Brand Optimization Primer

Content Creation

On-Site Content Creation

Good Content is King:Most internet users do not go past the first 2 pages of internet search results. In fact people rarely look past the the first page which has only 10 listings.  Now imagine if there was a way to impove the likihood that your business website would show up on the first page results.  Well this is what makes professional SEO [Search Engine Optimatization] content creation a big deal as it is the only way to help your site rank high on any internet search.

A very important aspect of SEO content creation is uniqueness. It is therefore strongly suggested that unique and optimized content be used on your site.

Read more:

Social Media

Social Media Optimization

How To Make Social Media Work For you:

This is All About Creating Off-Site Content to Expand your Brand’s Reach, to Intensify Visitor Engagement, to Promote New Customer Acquisitions, to Ignite Your Customer Loyalty and to Let Your Brand Sizzle throughout the Social Media Networks!

Social media networks are no longer just platforms for us to communicate with old high school friends or family members. These networks are powerful marketing tools, that when properly optimized, can bring you more traffic, leads, and sales to your business than you ever thought possible. This is where our social media optimization services come in. Read more:

Download Social Media Primer

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Our mailing address is:
{email@mybusinessbuilders.com}

Contact Us

googlelogoGoogle just a few days ago introduced a new policy regarding human internet searches which we will be adapting to make sure our clients are in compliance.

The guidelines essentially give us a peek into what Google thinks search users want — and gives us an understanding on how to align our online marketing strategy and methodology, particularly SEO, with Google.

We take these guidelines seriously and they form part of our strategy.

Key takeaways from the guidelines:

  1. The purpose of each of your Webpages must be clear with your Main Content (MC) aligned with that purpose.
  2. Pages that could potentially impact the future happiness, health, or wealth of users, (such as pages of online stores, online banking, as well as financial, medical, legal, and safety information pages) has very high Page Quality rating standards because pages with low quality could have negative impact to users’ happiness, health, or wealth.
  3. Web pages must be maintained with updated and new content.
  4. The reputation of your website and business matters.  Independent, credible sources of reputation information such as the Better Business Bureau, as well as customer reviews are considered in grading your website’s and business’ reputation.
  5. High quality rating for a page are influenced by the following criteria:
    • A satisfying amount of high quality MC.
    • Demonstration of a high level of Expertise, Authoritativeness, and Trustworthiness (E-A-T).
    • Positive Reputation. According to Google: While a page can merit the High rating with no reputation, the High rating cannot be used for any website that has a convincing negative reputation. A very positive reputation can be a reason for using the High rating for an otherwise Medium page.
    • A satisfying amount of website information, such as ‘About Us’ and ‘Contact Information’.
    • Supplementary Content (SC) which contributes to a satisfying user experience on the page and website.
    • Functional page design
    • A modern, mobile responsive, and well-maintained website.

Here is the document: Google Search Quality EvaluatorGuidelines

The Brand Expansion Factor -What You Can Expect With Focused Marketing

Rather than bore you with at bunch of text on the Brand Expansion Factor we thought it would be a good idea to share this video created for our clients as an introduction to their First Campaign Report which was rolled out this past July. It clearly gives one an idea of just what is possible when you leverage everything that is currently out there with a focused strategic marketing approach. Not only that we have a clear reporting procedure in place that tells you exactly what we do – here in is your preview:

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Everyone wants to have a website that is acting optimately to bring in more business, more sales and or more clients. Here are some tips that can help you in your quest.

Tip 1 – Make Your Website Pinterest friendly:

pinterest logo

  • Add a Follow Me on Pinterest button to your website to advertise that you have a Pinterest site.
  • Make sure the images on your website areoptimized for pinning. Pinterest prefers vertical images. The ideal size is 735 x 1102 pixels.
  • Use professional images that are warm and inviting. The prettier the picture the more times it will be pinned.
  • Consider adding a watermark to your photos – just make sure the watermark doesn’t overwhelm the image.
  • Make sure your site has images that arepromoting a lifestyle over a product. For example: a beautiful hairdo featuring a pretty barrette is better than a product photo of the barrette.

Credits: Promote your website with Pinterest – Sumy Designs

Tip 2- Optimize Your Website

marketingStep 1: Optimize your website for local search There are a number of ways you can optimize your website for local search that will help attract local clients and customers. The first thing you need to do is identify your keywords. These are the words (usually a short phrase) that describe your business. If, for example, you run a wedding photography business, your keywords might be “wedding photographer.” To localize your business, add the city you target to that phrase, e.g. “Burbank wedding photographer.” Read the free Small Business SEO Guide, do some keyword research to make sure the city + keyword phrase has strong search volume, then optimize your website for the best locally focused keywords using the on-site optimization tips in the guide. Next, include a local street address and phone number (with a local area code, not 800 number) on each page of your website. Most businesses do this in the footer. This information must be on the website in text, not image format, so that search engines can crawl the information. If your business has multiple locations, the alternative is to put the primary location on each page and create individual contact pages for each location. Tip: Make sure your website has a contact page for each location that includes the address, phone number, and a map helping customers find it. Adding photos of each location on the contact page is also a good idea. _Actionable Takeaway: Craft locally focused keyword phrases for your business and optimize your website for them. Also, include your local address and phone number on each page of your website.

Credits: FreshBooks – 6 steps to marketing your local business online

10 More tips:

  • InnovationPut the domain name (www.yourcompany.com.au) onto all of your companies emails, stationary, business cards, signage and vehicles (even staff uniforms)
  • Use your website to enhance and extend all printed marketing materials with a link to your website displayed clearly.
  • Ensure your site is fully search engined optimised, this must be done by a reputable web specialist.
  • Don’t get a site in the first place that the designers won’t carry out the SEO as above
  • Social media on your site is a must for help with search engine optimisation, especially Face Book which is a great way to interact with lots of potential clients
  • Set up Google Analytics, this way you’ll know how your site is performing on a regular basis
  • ALWAYs get staff to ask clients how they came to hear of your company, in this way you’ll know how your marketing is being successful
  • Collect a database of clients and email them regularly with special offers and include your site details to drive them to it
  • Keep the site fresh and updated, new images of products and projects.
  • Ensure the site is responsive which means its able to be viewed on tablets and phones, if it cannot then you will lose a big part of your potential market

Credits: How to market your website | tamworthwebdesigns.com.au

Summary: there are many things you can do to improve your website – Keep Posted for More Tips.

One of Two Promotions in November – All inclusive 2015 Marketing Promotion Blow Out!

This is an exception promotion that covers all your marketing needs for 2015. It covers the 3 leading sources of business leads, SEO, Social Media & Blogging  plus added benefits for less that you would normally pay for an SEO campaign. Check it out by CLICKING HERE. LaunchNov30 But Hurry!

Websites Change Constantly to keep up with trends, specials, changes, announcements etc … Get 4 hours of Design Support Every Month! This Design Support Service will address your desire to make constant tweaks and addition to your website. Take advantage on to before July 31 to take advantage of this introductory promotion!

Website Maintenance Promotion

Introducing the Brand Expansion Factor

Our goal is to get your Brand Bigger Better and More Powerful  by optimizing your brand by publishing  content online about you and establishing your credibility in the eyes of the search engines such as google, bing, yahoo and other search engines which translates over time in higher site rankings and ultimately to more traffic. The video below goes into this in more detail and is a preview of what you can expect in a quarterly report which outlines what has been done and your sites progress towards the goal of becoming the dominate site [an authority site] in your area of expertise.

 

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Seo Local Buzz Promotion

 

With The Right Message Move The World