Anatomy of a Social Buyer: Use Social Media Optimization to Understand Your Customer & Get Sales

Social media optimization is a known business necessity. Owners understand that for their venture to withstand the competition and survive, they need exposure. They need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 3.48+ billion Internet users use social networks, according to Global Digital 2019 reports. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…

“Do businesses actually get sales from social media?”

social media optimization
Photographer: Sara Kurfeß | Source: Unsplash

Social Media Optimization: Vast Network of Networks

Despite doubts clouding social’s power to keep the cash register ringing, business still believes in conducting marketing via social networks. In fact, 83% of marketers surveyed by Social Media Examiner consider social media as important for their business. The same source found that 59% of marketers are using social media for 6 hours or more each week.

As for which site is considered most critical to a business, 61% of marketers use Facebook. This in 2019 is down from 67% in 2018 according to the findings of Social Examiner.

Apart from Facebook, used by 94% of B2C marketers, Instagram is used by 73% and Twitter is used by 59%. Closely follows is LinkedIn which is used by 58%. Then, there’s YouTube at 54%, Pinterest at 28%, Messenger Bots at 14% and Snapchat at 6%.

For B2B Marketers Facebook again dominates at 91% with LinkedIn following at 80%. Then there is Twitter at 67%, Instagram at 66%, YouTube at 54%, Pinterest at 24%, Messenger Bots 15% and SnapChat 4%.

Social Media Ads

The ad platform most used by marketers is Facebook at 72%. This is followed by Instagram at 38%, LinkedIn at 14%, YouTube at 12%, Facebook Messenger 4% and Snapchat at 2%

So, Do Social Users Actually Buy?

Some 43% of social users actually do buy. The purchases happened after conducting some form of social action on the item, like sharing and favoriting, says global research provider Vision Critical. Broken down by site, Facebook appears to be the best platform to drive sales as 38% of its users have purchased an item after liking and sharing it. Pinterest ranks second with 29% of users saying they have purchased an item. Twitter was third with 22%. Social sites drive both online and offline sales, it was found.

What do they buy? Recent social-inspired purchases by users fall mostly under technology and electronics, with the category accounting for 34% of sales driven by Twitter and 25% by Facebook. As for Pinterest, 50% of millennials use Pinterest every month and 47% purchase something they interact with. Ad revenue in Pinterest alone is projected to surpass $1 billion by 2020.

Which type of retail store or site did they buy from? Facebook users mostly purchased from a discount retailer (43%) and supermarket (18%). Discount retailer also ranked first for Twitter (31%) and Pinterest (26%). Twitter users also bought from a department store (31%). Pinterest users purchased from a specialty retailer (21%).

The Social Buyer: Dissected & Analyzed

The social buyer exists and is mostly (51%) between the age of 18 and 34. The 35-54 age group represents 34% of social purchasers while the 55+ age group accounts for the remaining 15% or so. Divided by sex, 56% are male and 44% are female.

Introduce mobile in your social media optimization and the demographics change. The ratio between males and females further favors males, 69:31. The 18-34 age group grows to 68% of the total number of social purchasers using mobile. Facebook (43%) and Pinterest (38%) purchases are mostly not mobile but 35% of Twitter-driven purchases are purely mobile.

So what’s inside the mind of a social buyer? A whopping 70% of Twitter user-purchasers said they were “vaguely” thinking about purchasing the product at the time they bought it. Facebook (60%) and Pinterest (49%) users had the same mindset when they bought a product, adds Vision Critical. The difference surfaces in buyers who “had not thought about purchasing this product” when they bought it. Only 9% of Twitter user-purchasers fall under this group while the figure is 16% for Facebook. Pinterest appears to be the best site for unplanned purchases as 29% of their social buyers weren’t even thinking about buying such items when purchased it.

How to Appeal to Your Social Buyer

Use a Specific Network’s Purchasing Influence – Auto posting the same exact stuff on all your social accounts is not the best way to approach social media. If you want to get social-inspired sales, not all social networks are the same. You must understand how a particular network or social website influences a customer’s purchase decision. For example, 43% of Pinterest purchasers said they were influenced by the “additional information on the product,” according to Vision Critical. This means Pinterest is a great choice when providing product details, reviews, and recommendations, different models, etc.

For identifying where prospects can purchase the product, 38% of buyers used Twitter. When alerting to a sale or deal, 37% credited Facebook and 32% Twitter. Some 32% got reminders to purchase through Twitter. But when it comes to providing a coupon code, the battle is tight among Facebook (18%), Pinterest (14%), and Twitter (18%). Product discovery contests are also close: Facebook (31%), Pinterest (35%), and Twitter (35%).

Social Media Users Fall in 3 Categories

According to Vision Critical social media users fall into 3 categories. Lurkers are those that post on social networks once a week or less, Dabblers are those who post 2-4 times a week and Enthusiasts are those that post 5 x a week or more. What is revealing is that each group differs in what they buy. Furthermore what is expressed by the Enthusiasts doesn’t necessarily reflect the buying decisions of the other groups. The take away is that in order to most effective in your advertising one really needs to understand one’s customer.

Network Where Your Targets Are

– Leading data firm Statista estimates 79.5% of Pinterest users are female. According to Pinterest, the most popular Pinterest categories are as follows: food & drink; accessories watches and jewelry; and beauty products. Go to LinkedIn and you’ll find a healthy balance of professionals from both sexes.

The idea is to analyze which site best suits your target market’s profile and then start your social media optimization campaign in that network. This strategy not only gives your marketing direction some focus, but it also maximizes your resources.

Get Started in Focused Social Media Today

You can use social media optimization not just to get a legion of followers, but also to generate sales. That’s already proven. The best approach right now is to get started—if you haven’t already—and give it focus to ensure you influence social buyers to purchase your products and avail of your services.

For more information visit https://mybusinessbuilders.com/social-media-discovery-page/ to learn how you may attract social purchasers and generate more sales from social networks today.

blog posts and content distribution
Photographer: Austin Distel | Source: Unsplash

 

I don’t think its just me but I find that I am not dedicating enough time to doing blog posts. I actually use multiple services to distribute content through multiple media channels. I achieve this, mostly by borrowing from other peoples content. Recently I posted two of my own articles. This was something that was way, way overdue and immediately I was reminded of something I put in place a long time ago.

You see, whenever I publish a blog post, I get sent an email (within minutes of me hitting ‘publish’) inviting me to review a full 12 month social marketing campaign for the blog post I just published. All I need to do then is review their suggestions (making edits if I need to) and that’s it. My blog post is then marketed across my social channels not just once but multiple times over the next 12 months – driving traffic back to my site.

Quite simply… it’s a great way to get maximum leverage from your blog posts and I love anything that give me leverage. And through this special link Missinglettr will give you 50% off any of the 3 plans they offer for the first 3 months.

To grab this great deal now, head to Missinglettr

Now if you have any questions feel free to leave a message in my comment section below.

Website Ranking in Google

Website Ranking and Rankbrain
Photographer: h heyerlein | Source: Unsplash

 

To determine website ranking in 2015, Google introduced Rankbrain an artificial intelligence [ai] component to its search algorithm. At the time we thought it only had to do with measuring and keeping track of organic click-through rates, bounce rates, time on site and return visitors, but we were wrong.

Most people today, still think that to rank one’s website in the top 10 places of a Google Search one has to continually provide good content and have good quality links to their page. Well, they are partially right, but today Rankbrain has become the most influential factor. It has dramatically changed the whole ranking game and it is something you can take full advantage of if you are ahead of the knowledge curve.

Why Your Website is Not Ranking

Now if your website content is good; if you have good quality sites pointing to your webpage; and if you are not on the first page of a Google search – then it’s likely you are not putting out the social signals that Rankbrain is looking for.

Furthermore, if you look at search results lately it is becoming more and more obvious that you have to compete for top positions that are dominated by major brands and huge mega sites. This is grossly unfair to small business and those trying to get started. So it begs the question. “How can I ever get my website to show up on the first page for a competitive search term”? However, don’t despair as there is a way to get on top of website ranking by giving Rankbrain exactly what it is looking for.

The 5 Secret Ranking Signals

To rank websites on the first page of a Google search, you need to take into account the five secret signals that we know Google loves. 1) Mobile signals, 2) proximity signals, 3) navigational searches, 4) brand searches, and 5) pogo-sticking.

Mobile signals are searches coming from mobile devices. Proximity signals our searches coming from users close to the physical location of the business. Navigational searches are searches for things specific only to your business like owner’s name product names or any unique content. Brand search shows that people know and value your brand. Pogo sticking is a user bouncing from one site to another, finally landing on what they really wanted.

Pogo Sticking is particularly important to website ranking. This is because Google is always trying to decipher user intentions so they can provide better user experience by delivering better results. You can use this social signal to your advantage by Pogo Sticking the Google search box by revising the search phrase with your brand name. This will bring your site to the top of the search and then click on your website link. This click shows Google that the ‘searchers’ end intent was your website. If multiple users do the same process enough times with a particular search term it is inevitable that your website will be ranked higher by Rankbrain.

Website Clicks Are Important

Now we know that sites with more clicks are being pushed higher in Google right now. So in order to boost your organic rankings in Google, it’s definitely to your advantage to take control over user behavior signals..

You can push up your website rankings for any keyword by sending high-quality user signals to Google. When we do it, this traffic clicks through to your site and will explore your website by clicking deeper into your site and spending time there. This increase in clicks and time-on-site combined with a reduction of bounce rate will indicate that you’re keeping your visitors engaged. This is a sure way to show Google your site has content worthy enough to send more visitors there.

Real Traffic From Real Devices

If you want to rank your website at the top of an internet search you also have to provide the right social signals. Lucky for you there is an easy to use app that does this for you. The best part of this is that it uses real users’ devices to achieve these social signals. Yes, that’s right, real desktops, laptops, tablets and smartphones, no proxies or phony connections that Google doesn’t trust, no blackhat trickery that Google hates. Just real user devices sending high-quality user behavior signals that show Rankbrain that your site deserves to be at the top of a Google search.

This social signal app is very easy to set up on your smartphone, on your computer or your tablet. It consumes very little power and runs completely on autopilot in the background. Most importantly it plugs your website into a network of devices all around the world prompting them to visit your website and thus give Rankbrain the right social signals. The social signals it is looking for, in order to rank your website much higher in an internet search. This app was designed by SEO [Search engine optimization] veterans, one of whom was on the original team that developed the Google search algorithm.

Let’s level the playing field. Build brand authority by connecting your brand to profitable buyer keywords. Click here to learn more

 

MyBusinessBuilders Newsletter

An Internet Marketing Primer: Introducing Current Marketing Information that Every Business Needs to Prosper

E-Marketing has to do with ‘On-Site‘ content – what is ‘on’ your website & ‘Off-Site‘ content – what is ‘off’ your website. Once you realize that your business website is only 1 in literally millions of websites – it follows that the likihood of it showing up on the first 10 entries on any internet search is slim to none. Today in order to stand out from the crowd we have to provide unique and fresh relevant information both ‘On-Site’ and ‘Off-Site’.

‘Off-Site’ to attract people to the services and products you offer on your main website and ‘On-Site’ to keep people interested in what they see once they land on your website. Think of this information as multiple flags all over the internet that are designed to attract attention and then direct people to the appropiate page/offer on your business website. This image of multiple flags or sign posts will give one a better conceptual idea of what strategically one has to do in order to maximize their brand exposure and web traffic to their site.

What follows are five major areas that large Corporations cover in order to estabish their Brand Authority On-Site and Off-Site. It is something that you should do too in order to get ahead of the crowd. Internet Marketing as we now know is now in its mature stage and its only a matter of time before all businesses will be executing some if not all of the strategies below. Those that don’t will eventually be left far behind. We will occadionally add special offers in this email series that you can take advantage of but for now the intent is to educate you on where you can go and what is possible with a proper marketing strategy.

Brand Booster

Brand Booster

Create An One Time Business Boost:Every Website Needs Good On-Site Content. There are Two Really Effective Ways to do this:

One: Provide a Video in your site. We all know that a ‘picture is worth a thousand words’ well in today age of ‘instant gratification’ Video or moving pictures is even more effective .

Two: Create A Blog. This is nothing more that a series of articles designed to capture the interest of your visitors and increase the likihood that they will convert into clients or buyers. Further more it gives relevant content for the search engines to index and then subsequently direct even more visitors to your site:  For more info

Local Buzz

Local Business Exposure

Create a Local Buzz:

Local Buzz is all about generating a ‘Buzz‘ in your local area about your product or service.

There are several ways to create a Buzz about your business. This can be done through small business marketing, social media marketing, directory listings, b2b marketing, reputation management, online reviews, check-ins, and many other local promotions which result in increased website traffic, more leads, sales and more customers! For more info

Download Local Buzz Primer:

Brand Optimization

Brand Optimization

Claim Your Off-Site Internet Real Estate:

Your website is an important asset in getting the word out about your business. But what if you could create numerous internet assets Off-Site all over the net where your clients are most likely to frequent?

After acquiring your domain name, it is critical that you secure your account names and profiles on social media, blogs, read more

Download Brand Optimization Primer

Content Creation

On-Site Content Creation

Good Content is King:Most internet users do not go past the first 2 pages of internet search results. In fact people rarely look past the the first page which has only 10 listings.  Now imagine if there was a way to impove the likihood that your business website would show up on the first page results.  Well this is what makes professional SEO [Search Engine Optimatization] content creation a big deal as it is the only way to help your site rank high on any internet search.

A very important aspect of SEO content creation is uniqueness. It is therefore strongly suggested that unique and optimized content be used on your site.

Read more:

Social Media

Social Media Optimization

How To Make Social Media Work For you:

This is All About Creating Off-Site Content to Expand your Brand’s Reach, to Intensify Visitor Engagement, to Promote New Customer Acquisitions, to Ignite Your Customer Loyalty and to Let Your Brand Sizzle throughout the Social Media Networks!

Social media networks are no longer just platforms for us to communicate with old high school friends or family members. These networks are powerful marketing tools, that when properly optimized, can bring you more traffic, leads, and sales to your business than you ever thought possible. This is where our social media optimization services come in. Read more:

Download Social Media Primer

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Have you heard of a female by the name of Maria Andros lately?

Probabilities are you have if you’ve been from another location curious about controling the social market space with your existence.

She’s produced hundreds of hundreds of dollars in profits making 3-minute youtube video clips as well as being one of the first to take advantage of the “twitter phenomenon” prior to it came to be huge news. She also took facebook marketing to one more degree. Yet Maria’s not the very first as well as “only” individual to make use of social media sites marketing …

A fella by the name Perry Belcher is another one, and certainly Dennis Kragnalia, the youtube money mastermind– is one more one.

The only thing that divides you from them is one principle:

They are enthusiastic about helping others obtain exactly what they really want without asking for business or tipping on anyones toes. They go down hyperlinks, web site addresses, and also opt-in web pages so their followers could discover a lot more about them without stressful sales tactics.

Your fans really want even more information about exactly what you supply.

It’s a combination of wishing to discover even more about the individual that they are buying from and also finding out more concerning just what they already intend to purchase. It’s merging customer psychology with a personal touch that press your sales over the advantage.

It resembles being the friendly community spiderman (or lady) whizing around community (the net) resolving troubles, and also most importantly, people prepare to pay you for it.

Need a quick instance of an area to begin your social media advertising blitz?

Twitter– Twitters a goldmine of folks which share typical passions, objectives, as well as dreams. They want to connect with like minded folks and Twitter allows you to
get accessibility to countless folks that want exactly what you have to provide.

Because you can befriend several people at when at the touch of a button and cultivate several relationships over time, it’s easier to reach this crowd.

Printing cash on need is about offering assistance to people not anticipating the world in return. It’s an appealing high quality people fail to remember since they’re as well concentrated on themselves as well as their demands, but remember that the very best social marketers keep their followers requires in mind.

Put these fundamentals to use, and also you’ll be a step better to reaching your financial objectives.

Everyone wants to have a website that is acting optimately to bring in more business, more sales and or more clients. Here are some tips that can help you in your quest.

Tip 1 – Make Your Website Pinterest friendly:

pinterest logo

  • Add a Follow Me on Pinterest button to your website to advertise that you have a Pinterest site.
  • Make sure the images on your website areoptimized for pinning. Pinterest prefers vertical images. The ideal size is 735 x 1102 pixels.
  • Use professional images that are warm and inviting. The prettier the picture the more times it will be pinned.
  • Consider adding a watermark to your photos – just make sure the watermark doesn’t overwhelm the image.
  • Make sure your site has images that arepromoting a lifestyle over a product. For example: a beautiful hairdo featuring a pretty barrette is better than a product photo of the barrette.

Credits: Promote your website with Pinterest – Sumy Designs

Tip 2- Optimize Your Website

marketingStep 1: Optimize your website for local search There are a number of ways you can optimize your website for local search that will help attract local clients and customers. The first thing you need to do is identify your keywords. These are the words (usually a short phrase) that describe your business. If, for example, you run a wedding photography business, your keywords might be “wedding photographer.” To localize your business, add the city you target to that phrase, e.g. “Burbank wedding photographer.” Read the free Small Business SEO Guide, do some keyword research to make sure the city + keyword phrase has strong search volume, then optimize your website for the best locally focused keywords using the on-site optimization tips in the guide. Next, include a local street address and phone number (with a local area code, not 800 number) on each page of your website. Most businesses do this in the footer. This information must be on the website in text, not image format, so that search engines can crawl the information. If your business has multiple locations, the alternative is to put the primary location on each page and create individual contact pages for each location. Tip: Make sure your website has a contact page for each location that includes the address, phone number, and a map helping customers find it. Adding photos of each location on the contact page is also a good idea. _Actionable Takeaway: Craft locally focused keyword phrases for your business and optimize your website for them. Also, include your local address and phone number on each page of your website.

Credits: FreshBooks – 6 steps to marketing your local business online

10 More tips:

  • InnovationPut the domain name (www.yourcompany.com.au) onto all of your companies emails, stationary, business cards, signage and vehicles (even staff uniforms)
  • Use your website to enhance and extend all printed marketing materials with a link to your website displayed clearly.
  • Ensure your site is fully search engined optimised, this must be done by a reputable web specialist.
  • Don’t get a site in the first place that the designers won’t carry out the SEO as above
  • Social media on your site is a must for help with search engine optimisation, especially Face Book which is a great way to interact with lots of potential clients
  • Set up Google Analytics, this way you’ll know how your site is performing on a regular basis
  • ALWAYs get staff to ask clients how they came to hear of your company, in this way you’ll know how your marketing is being successful
  • Collect a database of clients and email them regularly with special offers and include your site details to drive them to it
  • Keep the site fresh and updated, new images of products and projects.
  • Ensure the site is responsive which means its able to be viewed on tablets and phones, if it cannot then you will lose a big part of your potential market

Credits: How to market your website | tamworthwebdesigns.com.au

Summary: there are many things you can do to improve your website – Keep Posted for More Tips.

One of Two Promotions in November – All inclusive 2015 Marketing Promotion Blow Out!

This is an exception promotion that covers all your marketing needs for 2015. It covers the 3 leading sources of business leads, SEO, Social Media & Blogging  plus added benefits for less that you would normally pay for an SEO campaign. Check it out by CLICKING HERE. LaunchNov30 But Hurry!

Social Media Now Ranks Second to Search Engine Optimization as the most cost effective way Businesses are using to generate leads. Jump on this summer Social Media Optimization promotion and pump up the number of visitors to your web site and thereby increase your customer/client base!

Social Media Optimization

Social media optimization is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…

Continue Reading…

With The Right Message Move The World