Pay Per Click Advertising – In 2006 the mobile landscape has changed marketing forever.
Pay per click is the fastest way to drive traffic to your website, bar none. And in 2006 it is even more important as the Google Search Engine has effectively driven natural search results to page two. This is a result of their attempt to adopt to the fact most internet users are using mobile devices. Because of this paid ads no longer display on the right as it doesn’t easily fit the mobile format. On a mobile device, we now have 3 paid ads above local map listings and 3 below pushing natural search results to page two. The bottom line – it’s unlikely that you are not going to be ranked on the first page of a google search without paid advertising.
98% of all visitors leave your website without engaging, Do you know how to get them back? Answer: Re-Targeting Services.
What is PPC?
Pay Per Click or, PPC advertising is form of online advertising. Text ads are displayed in front of targeted users when they search with the keywords you target as they conduct searches in search engines. Re-marketing is having the ability to show your display ads to your website visitors after they have left your site and visit another site within the Google Display Network.
Pay Per Click Advertising & Re-Targeting Services
As a professional internet marketing and advertising company, MyBusinessBuilders offers PPC Advertising Management Services for small, medium and even large corporations. Our team of professional PPC Managers routinely deliver a modest ROI for all of our advertising clients.
In order in to become a highly successful business, you have to expose your business to more and more people. You can do this through Pay Per Click Advertising yourself, or you can hire the professionals to do it for you. If you are thinking about implementing PPC Advertising yourself, it is important that you have enough knowledge and guidance from professional internet marketers with years of PPC experience as well as Re-Tarketing experience. PPC is one of the most important tools that you need to use if you want to advertise and if you wish to display your ads in front of the masses online and get near instant results.
Becoming one of the top ranking sites in the search engines with the use of the right keyword is no longer enough in 2006 if you want your site to rank on the first page of Google Search Results. That is why today it’s even more important to have PPC advertising in order to become noticed. Particularly since there are only six coveted spots on page one of a mobile display. And this is more and more becoming the norm for desk top display. PPC is your only answer in regard to highly competitive keywords and if you wish to dramatically increase your website traffic. Just like what you see on television, advertisement in the internet media is now becoming really important. Its a means to engage people to choose you and, for your product to become popular. For that reason, if you are not using PPC in your online marketing efforts, then you are missing out on potential customers. Potential customers that your competitors may be stealing from you with their PPC advertising. Its time you got on board.
PPC services can be very beneficial and affordable – if you know what you are doing. PPC can make your product or service gain popularity in a very short period of time when your campaign is properly optimized and highly targeted.
Why You Need PPC
If you are trying to rank for highly competitive keywords but perhaps do not have the patience to wait for the results of your SEO efforts use PPC. PPC advertising can get you on the top of Google’s first page in a mere instant. Yes, pay per click advertising allows you to reach the first page of Google instantly – even for highly competitive keywords.
Do you need more visitors to your website and more sales or customers? Most businesses recently surveyed stated that they use PPC primarily to increase their website traffic (63%) and get more leads (62%). Some 57% of businesses surveyed also use PPC to increase their online sales revenue. If you want more online visibility for people who may have already shown an interest in your products/services without having to pay full price to get them back?, Then Adwords Re-marketing or retargeting is your answer. This service can let your display ads ‘follow’ your previous visitors whereever they go after they have left your website. One thing to keep in mind in regard to retargeting or remarketing is this, with PPC you are using a third parties data to market to. With retargeting you are using the data generated by your own site visitors – the prime reason its significantly cheaper to retarget or remarket to the 98% that did not initially engage with your site. A good remarketing strategy can significantly impove the customer value of yourwebsite visitors making PPC and Remarketing or retargeting a match made in heaven.
Advantages of Pay Per Click Marketing
The main advantage of PPC is that you only pay for clicks. With traditional advertising, you would pay a large sum for media exposure to a wide audience, but you would be unable to target their audience based on actual search terms and purchasing intent. With PPC advertising you get instant exposure to a large, targeted audience and you only pay when someone actually clicks your ads. Even if we display banners with your business phone number on them you would not get charged if someone calls your phone number. You are only charged if they actually clicked on your ad. This makes PPC great for brand recognition by creating a large presence. Accordingly, we can also usse PPC to generate free phone calls to your business from a massive audience – see our Pay Per Lead page for more details.
With Adwords Re-marketing, you have the ability to target visitors who have left your website. Banner ads follow them when they visit other websites on the Google Display Network. You can also receive free banner impressions enhancing your brand’s exposure, since you only pay when someone actually clicks on your banner ads. In essence, you can re-target those previous visitors who have not yet converted into your customers yet. You can also target existing customers to subtly persuade them to continue doing business with you.
What We Do – MyBusinessBuilders PPC Services
- Multiple PPC Account Setup
- Niche Market and Keyword Research
- Campaign Management and Ad Groups Setup
- PPC Budget Management
- Different Targeting Options
- Conversion & Tracking
- A/B Split Testing
So if you need instant traffic and want to target even more customers then consider our Pay Per Click Advertising and Adwords Re-marketing Services. There is no need to think about the amount of the money it may cost to do PPC because the only thing that really matters is the great Return on Investment that it can bring to you and your business.
So go ahead and Expose Yourself – To Targeted Customers – What are you waiting for?
Simply send us a message now or call us at 604-200-7787 Learn more about how we can start increasing your website traffic and your bottom line today!