How To Market Your Website

Website Ranking in Google

Website Ranking and Rankbrain
Photographer: h heyerlein | Source: Unsplash

 

To determine website ranking in 2015, Google introduced Rankbrain an artificial intelligence [ai] component to its search algorithm. At the time we thought it only had to do with measuring and keeping track of organic click-through rates, bounce rates, time on site and return visitors, but we were wrong.

Most people today, still think that to rank one’s website in the top 10 places of a Google Search one has to continually provide good content and have good quality links to their page. Well, they are partially right, but today Rankbrain has become the most influential factor. It has dramatically changed the whole ranking game and it is something you can take full advantage of if you are ahead of the knowledge curve.

Why Your Website is Not Ranking

Now if your website content is good; if you have good quality sites pointing to your webpage; and if you are not on the first page of a Google search – then it’s likely you are not putting out the social signals that Rankbrain is looking for.

Furthermore, if you look at search results lately it is becoming more and more obvious that you have to compete for top positions that are dominated by major brands and huge mega sites. This is grossly unfair to small business and those trying to get started. So it begs the question. “How can I ever get my website to show up on the first page for a competitive search term”? However, don’t despair as there is a way to get on top of website ranking by giving Rankbrain exactly what it is looking for.

The 5 Secret Ranking Signals

To rank websites on the first page of a Google search, you need to take into account the five secret signals that we know Google loves. 1) Mobile signals, 2) proximity signals, 3) navigational searches, 4) brand searches, and 5) pogo-sticking.

Mobile signals are searches coming from mobile devices. Proximity signals our searches coming from users close to the physical location of the business. Navigational searches are searches for things specific only to your business like owner’s name product names or any unique content. Brand search shows that people know and value your brand. Pogo sticking is a user bouncing from one site to another, finally landing on what they really wanted.

Pogo Sticking is particularly important to website ranking. This is because Google is always trying to decipher user intentions so they can provide better user experience by delivering better results. You can use this social signal to your advantage by Pogo Sticking the Google search box by revising the search phrase with your brand name. This will bring your site to the top of the search and then click on your website link. This click shows Google that the ‘searchers’ end intent was your website. If multiple users do the same process enough times with a particular search term it is inevitable that your website will be ranked higher by Rankbrain.

Website Clicks Are Important

Now we know that sites with more clicks are being pushed higher in Google right now. So in order to boost your organic rankings in Google, it’s definitely to your advantage to take control over user behavior signals..

You can push up your website rankings for any keyword by sending high-quality user signals to Google. When we do it, this traffic clicks through to your site and will explore your website by clicking deeper into your site and spending time there. This increase in clicks and time-on-site combined with a reduction of bounce rate will indicate that you’re keeping your visitors engaged. This is a sure way to show Google your site has content worthy enough to send more visitors there.

Real Traffic From Real Devices

If you want to rank your website at the top of an internet search you also have to provide the right social signals. Lucky for you there is an easy to use app that does this for you. The best part of this is that it uses real users’ devices to achieve these social signals. Yes, that’s right, real desktops, laptops, tablets and smartphones, no proxies or phony connections that Google doesn’t trust, no blackhat trickery that Google hates. Just real user devices sending high-quality user behavior signals that show Rankbrain that your site deserves to be at the top of a Google search.

This social signal app is very easy to set up on your smartphone, on your computer or your tablet. It consumes very little power and runs completely on autopilot in the background. Most importantly it plugs your website into a network of devices all around the world prompting them to visit your website and thus give Rankbrain the right social signals. The social signals it is looking for, in order to rank your website much higher in an internet search. This app was designed by SEO [Search engine optimization] veterans, one of whom was on the original team that developed the Google search algorithm.

Let’s level the playing field. Build brand authority by connecting your brand to profitable buyer keywords. Click here to learn more

 

MyBusinessBuilders Newsletter

An Internet Marketing Primer: Introducing Current Marketing Information that Every Business Needs to Prosper

E-Marketing has to do with ‘On-Site‘ content – what is ‘on’ your website & ‘Off-Site‘ content – what is ‘off’ your website. Once you realize that your business website is only 1 in literally millions of websites – it follows that the likihood of it showing up on the first 10 entries on any internet search is slim to none. Today in order to stand out from the crowd we have to provide unique and fresh relevant information both ‘On-Site’ and ‘Off-Site’.

‘Off-Site’ to attract people to the services and products you offer on your main website and ‘On-Site’ to keep people interested in what they see once they land on your website. Think of this information as multiple flags all over the internet that are designed to attract attention and then direct people to the appropiate page/offer on your business website. This image of multiple flags or sign posts will give one a better conceptual idea of what strategically one has to do in order to maximize their brand exposure and web traffic to their site.

What follows are five major areas that large Corporations cover in order to estabish their Brand Authority On-Site and Off-Site. It is something that you should do too in order to get ahead of the crowd. Internet Marketing as we now know is now in its mature stage and its only a matter of time before all businesses will be executing some if not all of the strategies below. Those that don’t will eventually be left far behind. We will occadionally add special offers in this email series that you can take advantage of but for now the intent is to educate you on where you can go and what is possible with a proper marketing strategy.

Brand Booster

Brand Booster

Create An One Time Business Boost:Every Website Needs Good On-Site Content. There are Two Really Effective Ways to do this:

One: Provide a Video in your site. We all know that a ‘picture is worth a thousand words’ well in today age of ‘instant gratification’ Video or moving pictures is even more effective .

Two: Create A Blog. This is nothing more that a series of articles designed to capture the interest of your visitors and increase the likihood that they will convert into clients or buyers. Further more it gives relevant content for the search engines to index and then subsequently direct even more visitors to your site:  For more info

Local Buzz

Local Business Exposure

Create a Local Buzz:

Local Buzz is all about generating a ‘Buzz‘ in your local area about your product or service.

There are several ways to create a Buzz about your business. This can be done through small business marketing, social media marketing, directory listings, b2b marketing, reputation management, online reviews, check-ins, and many other local promotions which result in increased website traffic, more leads, sales and more customers! For more info

Download Local Buzz Primer:

Brand Optimization

Brand Optimization

Claim Your Off-Site Internet Real Estate:

Your website is an important asset in getting the word out about your business. But what if you could create numerous internet assets Off-Site all over the net where your clients are most likely to frequent?

After acquiring your domain name, it is critical that you secure your account names and profiles on social media, blogs, read more

Download Brand Optimization Primer

Content Creation

On-Site Content Creation

Good Content is King:Most internet users do not go past the first 2 pages of internet search results. In fact people rarely look past the the first page which has only 10 listings.  Now imagine if there was a way to impove the likihood that your business website would show up on the first page results.  Well this is what makes professional SEO [Search Engine Optimatization] content creation a big deal as it is the only way to help your site rank high on any internet search.

A very important aspect of SEO content creation is uniqueness. It is therefore strongly suggested that unique and optimized content be used on your site.

Read more:

Social Media

Social Media Optimization

How To Make Social Media Work For you:

This is All About Creating Off-Site Content to Expand your Brand’s Reach, to Intensify Visitor Engagement, to Promote New Customer Acquisitions, to Ignite Your Customer Loyalty and to Let Your Brand Sizzle throughout the Social Media Networks!

Social media networks are no longer just platforms for us to communicate with old high school friends or family members. These networks are powerful marketing tools, that when properly optimized, can bring you more traffic, leads, and sales to your business than you ever thought possible. This is where our social media optimization services come in. Read more:

Download Social Media Primer

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The Brand Expansion Factor -What You Can Expect With Focused Marketing

Rather than bore you with at bunch of text on the Brand Expansion Factor we thought it would be a good idea to share this video created for our clients as an introduction to their First Campaign Report which was rolled out this past July. It clearly gives one an idea of just what is possible when you leverage everything that is currently out there with a focused strategic marketing approach. Not only that we have a clear reporting procedure in place that tells you exactly what we do – here in is your preview:

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Everyone wants to have a website that is acting optimately to bring in more business, more sales and or more clients. Here are some tips that can help you in your quest.

Tip 1 – Make Your Website Pinterest friendly:

pinterest logo

  • Add a Follow Me on Pinterest button to your website to advertise that you have a Pinterest site.
  • Make sure the images on your website areoptimized for pinning. Pinterest prefers vertical images. The ideal size is 735 x 1102 pixels.
  • Use professional images that are warm and inviting. The prettier the picture the more times it will be pinned.
  • Consider adding a watermark to your photos – just make sure the watermark doesn’t overwhelm the image.
  • Make sure your site has images that arepromoting a lifestyle over a product. For example: a beautiful hairdo featuring a pretty barrette is better than a product photo of the barrette.

Credits: Promote your website with Pinterest – Sumy Designs

Tip 2- Optimize Your Website

marketingStep 1: Optimize your website for local search There are a number of ways you can optimize your website for local search that will help attract local clients and customers. The first thing you need to do is identify your keywords. These are the words (usually a short phrase) that describe your business. If, for example, you run a wedding photography business, your keywords might be “wedding photographer.” To localize your business, add the city you target to that phrase, e.g. “Burbank wedding photographer.” Read the free Small Business SEO Guide, do some keyword research to make sure the city + keyword phrase has strong search volume, then optimize your website for the best locally focused keywords using the on-site optimization tips in the guide. Next, include a local street address and phone number (with a local area code, not 800 number) on each page of your website. Most businesses do this in the footer. This information must be on the website in text, not image format, so that search engines can crawl the information. If your business has multiple locations, the alternative is to put the primary location on each page and create individual contact pages for each location. Tip: Make sure your website has a contact page for each location that includes the address, phone number, and a map helping customers find it. Adding photos of each location on the contact page is also a good idea. _Actionable Takeaway: Craft locally focused keyword phrases for your business and optimize your website for them. Also, include your local address and phone number on each page of your website.

Credits: FreshBooks – 6 steps to marketing your local business online

10 More tips:

  • InnovationPut the domain name (www.yourcompany.com.au) onto all of your companies emails, stationary, business cards, signage and vehicles (even staff uniforms)
  • Use your website to enhance and extend all printed marketing materials with a link to your website displayed clearly.
  • Ensure your site is fully search engined optimised, this must be done by a reputable web specialist.
  • Don’t get a site in the first place that the designers won’t carry out the SEO as above
  • Social media on your site is a must for help with search engine optimisation, especially Face Book which is a great way to interact with lots of potential clients
  • Set up Google Analytics, this way you’ll know how your site is performing on a regular basis
  • ALWAYs get staff to ask clients how they came to hear of your company, in this way you’ll know how your marketing is being successful
  • Collect a database of clients and email them regularly with special offers and include your site details to drive them to it
  • Keep the site fresh and updated, new images of products and projects.
  • Ensure the site is responsive which means its able to be viewed on tablets and phones, if it cannot then you will lose a big part of your potential market

Credits: How to market your website | tamworthwebdesigns.com.au

Summary: there are many things you can do to improve your website – Keep Posted for More Tips.

With The Right Message Move The World