How To Market Your Website

Free Google Search Results Have Moved to Page Two

Google has been gradually introducing a new wrinkle to search results. The progression from free search to paid search is now virtually complete. Initially, free search results were at the top of a Google search with ten paid ad spots on the left. Then to accommodate the mobile phone’s narrow display, 3 paid ads placed on top of the free search results. Thus making competition for those spots much more expensive. Then Google introduced Google Maps. This forced the natural search results down even further. And now, Google has rolled out LSA or Local Service Ads – soon coming to a location near you. All-natural Search or free search results will soon only be found on page two. You might as well say that paid search is now the only way to go OR is it?

Google Search and LSA

Forget Google Search

Instead of getting or enticing prospective clients to find you, what if you simply find them? You wouldn’t need a presence on social media, you wouldn’t even need a website, and you wouldn’t have to compete with your competition for a pricey spot on page one of an internet search.

For example: Imagine a restaurant sending a tempting lunch offer at 11 am to the mobile phones of all office workers within a 5-mile radius.

Or imagine a real estate office sending to all prospective ‘executive home’ buyers in his local area an offer to cover their moving expenses.

What if there was a system that would allow you that type of ‘Pin-Point’ marketing and be free from the monopoly Google has on paid and natural search.

You wouldn’t then have to waste ads by presenting them to non-buyers. You subsequently would get higher conversions for less money and you would not have to compete for a limited number of spots.  There is such a system and it is cheaper than any other type of paid traffic. You pay wholesale, not retail ad rates. And there is an even bigger plus. You don’t have to invest the years of effort and the money, it takes to build traffic and create a list using social media and pay per click.

Access Potential Customers Directly without being held hostage by Going Through A Third Party Like Google Search

Just You And the Internet

It is not an understatement to say that the internet landscape is dominated by Google, but if you discount the search engines and introduce ‘Big Data, there is a more equal playing field for small business.

When it comes to ‘display advertising’ it only controls somewhere between 20 and 30% of market share. With its acquisition of ‘Double Click’ it is only 1 out of 100+ ad exchanges. This means that with Google display ads you are only reaching a small portion of your potential customers. But if you tap into what all the other ad aggregators have you can virtually reach 97% of your potential market.

RTB – Real Time Bidding

The Data aggregators collectively pool data on all traffic on the net making it a prospectors gold mine. Tap into this data through an RTB platform and the benefits are multi-fold:

  1. It allows us to research and target the demographic and geographic traits that specifically define our clients’ customers;
  2. Rather than be limited to one display ad network such as Google with 20-25% market reach we expand that to 95% coverage of what’s available in any geographic area;
  3. We bid on ad placements in virtually all networks directly paying wholesale costs without having to pay retail through a third party like Google. We thus are in a position to pass on significant savings on your ad spend;
  4. Plugging into big data means you have direct market access to potential clients in virtually all of the various social networks such as Linkedin and Facebook.

P.S. Since Microsoft acquired Linkedin, all of Linkedin’s database is now part of ‘Big Data’. Now you should know that plugging in a B to B Linkedin Network is approximately 2x our normal wholesale ad cost. This is still a good deal as B to B purchases are typically 10 to 100x B to C and are thus more valuable. Even so, our system still outperforms PPC at roughly half the cost right across the board although some niches work better than others.

What we are offering here changes the game board dramatically for small and medium-sized business. If you wish to know more contact us here

Website Ranking in Google

Website Ranking and Rankbrain
Photographer: h heyerlein | Source: Unsplash

 

To determine website ranking in 2015, Google introduced Rankbrain an artificial intelligence [ai] component to its search algorithm. At the time we thought it only had to do with measuring and keeping track of organic click-through rates, bounce rates, time on site and return visitors, but we were wrong.

Most people today, still think that to rank one’s website in the top 10 places of a Google Search one has to continually provide good content and have good quality links to their page. Well, they are partially right, but today Rankbrain has become the most influential factor. It has dramatically changed the whole ranking game and it is something you can take full advantage of if you are ahead of the knowledge curve.

Why Your Website is Not Ranking

Now if your website content is good; if you have good quality sites pointing to your webpage; and if you are not on the first page of a Google search – then it’s likely you are not putting out the social signals that Rankbrain is looking for.

Furthermore, if you look at search results lately it is becoming more and more obvious that you have to compete for top positions that are dominated by major brands and huge mega sites. This is grossly unfair to small business and those trying to get started. So it begs the question. “How can I ever get my website to show up on the first page for a competitive search term”? However, don’t despair as there is a way to get on top of website ranking by giving Rankbrain exactly what it is looking for.

The 5 Secret Ranking Signals

To rank websites on the first page of a Google search, you need to take into account the five secret signals that we know Google loves. 1) Mobile signals, 2) proximity signals, 3) navigational searches, 4) brand searches, and 5) pogo-sticking.

Mobile signals are searches coming from mobile devices. Proximity signals our searches coming from users close to the physical location of the business. Navigational searches are searches for things specific only to your business like owner’s name product names or any unique content. Brand search shows that people know and value your brand. Pogo sticking is a user bouncing from one site to another, finally landing on what they really wanted.

Pogo Sticking is particularly important to website ranking. This is because Google is always trying to decipher user intentions so they can provide better user experience by delivering better results. You can use this social signal to your advantage by Pogo Sticking the Google search box by revising the search phrase with your brand name. This will bring your site to the top of the search and then click on your website link. This click shows Google that the ‘searchers’ end intent was your website. If multiple users do the same process enough times with a particular search term it is inevitable that your website will be ranked higher by Rankbrain.

Website Clicks Are Important

Now we know that sites with more clicks are being pushed higher in Google right now. So in order to boost your organic rankings in Google, it’s definitely to your advantage to take control over user behavior signals..

You can push up your website rankings for any keyword by sending high-quality user signals to Google. When we do it, this traffic clicks through to your site and will explore your website by clicking deeper into your site and spending time there. This increase in clicks and time-on-site combined with a reduction of bounce rate will indicate that you’re keeping your visitors engaged. This is a sure way to show Google your site has content worthy enough to send more visitors there.

Real Traffic From Real Devices

If you want to rank your website at the top of an internet search you also have to provide the right social signals. Lucky for you there is an easy to use app that does this for you. The best part of this is that it uses real users’ devices to achieve these social signals. Yes, that’s right, real desktops, laptops, tablets and smartphones, no proxies or phony connections that Google doesn’t trust, no blackhat trickery that Google hates. Just real user devices sending high-quality user behavior signals that show Rankbrain that your site deserves to be at the top of a Google search.

This social signal app is very easy to set up on your smartphone, on your computer or your tablet. It consumes very little power and runs completely on autopilot in the background. Most importantly it plugs your website into a network of devices all around the world prompting them to visit your website and thus give Rankbrain the right social signals. The social signals it is looking for, in order to rank your website much higher in an internet search. This app was designed by SEO [Search engine optimization] veterans, one of whom was on the original team that developed the Google search algorithm.

Let’s level the playing field. Build brand authority by connecting your brand to profitable buyer keywords. Click here to learn more

Everyone wants to have a website that is acting optimately to bring in more business, more sales and or more clients. Here are some tips that can help you in your quest.

Tip 1 – Make Your Website Pinterest friendly:

pinterest logo

  • Add a Follow Me on Pinterest button to your website to advertise that you have a Pinterest site.
  • Make sure the images on your website areoptimized for pinning. Pinterest prefers vertical images. The ideal size is 735 x 1102 pixels.
  • Use professional images that are warm and inviting. The prettier the picture the more times it will be pinned.
  • Consider adding a watermark to your photos – just make sure the watermark doesn’t overwhelm the image.
  • Make sure your site has images that arepromoting a lifestyle over a product. For example: a beautiful hairdo featuring a pretty barrette is better than a product photo of the barrette.

Credits: Promote your website with Pinterest – Sumy Designs

Tip 2- Optimize Your Website

marketingStep 1: Optimize your website for local search There are a number of ways you can optimize your website for local search that will help attract local clients and customers. The first thing you need to do is identify your keywords. These are the words (usually a short phrase) that describe your business. If, for example, you run a wedding photography business, your keywords might be “wedding photographer.” To localize your business, add the city you target to that phrase, e.g. “Burbank wedding photographer.” Read the free Small Business SEO Guide, do some keyword research to make sure the city + keyword phrase has strong search volume, then optimize your website for the best locally focused keywords using the on-site optimization tips in the guide. Next, include a local street address and phone number (with a local area code, not 800 number) on each page of your website. Most businesses do this in the footer. This information must be on the website in text, not image format, so that search engines can crawl the information. If your business has multiple locations, the alternative is to put the primary location on each page and create individual contact pages for each location. Tip: Make sure your website has a contact page for each location that includes the address, phone number, and a map helping customers find it. Adding photos of each location on the contact page is also a good idea. _Actionable Takeaway: Craft locally focused keyword phrases for your business and optimize your website for them. Also, include your local address and phone number on each page of your website.

Credits: FreshBooks – 6 steps to marketing your local business online

10 More tips:

  • InnovationPut the domain name (www.yourcompany.com.au) onto all of your companies emails, stationary, business cards, signage and vehicles (even staff uniforms)
  • Use your website to enhance and extend all printed marketing materials with a link to your website displayed clearly.
  • Ensure your site is fully search engined optimised, this must be done by a reputable web specialist.
  • Don’t get a site in the first place that the designers won’t carry out the SEO as above
  • Social media on your site is a must for help with search engine optimisation, especially Face Book which is a great way to interact with lots of potential clients
  • Set up Google Analytics, this way you’ll know how your site is performing on a regular basis
  • ALWAYs get staff to ask clients how they came to hear of your company, in this way you’ll know how your marketing is being successful
  • Collect a database of clients and email them regularly with special offers and include your site details to drive them to it
  • Keep the site fresh and updated, new images of products and projects.
  • Ensure the site is responsive which means its able to be viewed on tablets and phones, if it cannot then you will lose a big part of your potential market

Credits: How to market your website | tamworthwebdesigns.com.au

Summary: there are many things you can do to improve your website – Keep Posted for More Tips.

With The Right Message Move The World