The Brand Expansion Factor

Social media optimization is a known business necessity. Owners understand that for their venture to withstand the competition and survive, they need exposure. They need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 3.48+ billion Internet users use social networks, according to Global Digital 2019 reports. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…

“Do businesses actually get sales from social media?”

social media optimization
Photographer: Sara Kurfeß | Source: Unsplash

Social Media Optimization: Vast Network of Networks

Despite doubts clouding social’s power to keep the cash register ringing, business still believes in conducting marketing via social networks. In fact, 83% of marketers surveyed by Social Media Examiner consider social media as important for their business. The same source found that 59% of marketers are using social media for 6 hours or more each week.

As for which site is considered most critical to a business, 61% of marketers use Facebook. This in 2019 is down from 67% in 2018 according to the findings of Social Examiner.

Apart from Facebook, used by 94% of B2C marketers, Instagram is used by 73% and Twitter is used by 59%. Closely follows is LinkedIn which is used by 58%. Then, there’s YouTube at 54%, Pinterest at 28%, Messenger Bots at 14% and Snapchat at 6%.

For B2B Marketers Facebook again dominates at 91% with LinkedIn following at 80%. Then there is Twitter at 67%, Instagram at 66%, YouTube at 54%, Pinterest at 24%, Messenger Bots 15% and SnapChat 4%.

Social Media Ads

The ad platform most used by marketers is Facebook at 72%. This is followed by Instagram at 38%, LinkedIn at 14%, YouTube at 12%, Facebook Messenger 4% and Snapchat at 2%

So, Do Social Users Actually Buy?

Some 43% of social users actually do buy. The purchases happened after conducting some form of social action on the item, like sharing and favoriting, says global research provider Vision Critical. Broken down by site, Facebook appears to be the best platform to drive sales as 38% of its users have purchased an item after liking and sharing it. Pinterest ranks second with 29% of users saying they have purchased an item. Twitter was third with 22%. Social sites drive both online and offline sales, it was found.

What do they buy? Recent social-inspired purchases by users fall mostly under technology and electronics, with the category accounting for 34% of sales driven by Twitter and 25% by Facebook. As for Pinterest, 50% of millennials use Pinterest every month and 47% purchase something they interact with. Ad revenue in Pinterest alone is projected to surpass $1 billion by 2020.

Which type of retail store or site did they buy from? Facebook users mostly purchased from a discount retailer (43%) and supermarket (18%). Discount retailer also ranked first for Twitter (31%) and Pinterest (26%). Twitter users also bought from a department store (31%). Pinterest users purchased from a specialty retailer (21%).

The Social Buyer: Dissected & Analyzed

The social buyer exists and is mostly (51%) between the age of 18 and 34. The 35-54 age group represents 34% of social purchasers while the 55+ age group accounts for the remaining 15% or so. Divided by sex, 56% are male and 44% are female.

Introduce mobile in your social media optimization and the demographics change. The ratio between males and females further favors males, 69:31. The 18-34 age group grows to 68% of the total number of social purchasers using mobile. Facebook (43%) and Pinterest (38%) purchases are mostly not mobile but 35% of Twitter-driven purchases are purely mobile.

So what’s inside the mind of a social buyer? A whopping 70% of Twitter user-purchasers said they were “vaguely” thinking about purchasing the product at the time they bought it. Facebook (60%) and Pinterest (49%) users had the same mindset when they bought a product, adds Vision Critical. The difference surfaces in buyers who “had not thought about purchasing this product” when they bought it. Only 9% of Twitter user-purchasers fall under this group while the figure is 16% for Facebook. Pinterest appears to be the best site for unplanned purchases as 29% of their social buyers weren’t even thinking about buying such items when purchased it.

How to Appeal to Your Social Buyer

Use a Specific Network’s Purchasing Influence – Auto posting the same exact stuff on all your social accounts is not the best way to approach social media. If you want to get social-inspired sales, not all social networks are the same. You must understand how a particular network or social website influences a customer’s purchase decision. For example, 43% of Pinterest purchasers said they were influenced by the “additional information on the product,” according to Vision Critical. This means Pinterest is a great choice when providing product details, reviews, and recommendations, different models, etc.

For identifying where prospects can purchase the product, 38% of buyers used Twitter. When alerting to a sale or deal, 37% credited Facebook and 32% Twitter. Some 32% got reminders to purchase through Twitter. But when it comes to providing a coupon code, the battle is tight among Facebook (18%), Pinterest (14%), and Twitter (18%). Product discovery contests are also close: Facebook (31%), Pinterest (35%), and Twitter (35%).

Social Media Users Fall in 3 Categories

According to Vision Critical social media users fall into 3 categories. Lurkers are those that post on social networks once a week or less, Dabblers are those who post 2-4 times a week and Enthusiasts are those that post 5 x a week or more. What is revealing is that each group differs in what they buy. Furthermore what is expressed by the Enthusiasts doesn’t necessarily reflect the buying decisions of the other groups. The take away is that in order to most effective in your advertising one really needs to understand one’s customer.

Network Where Your Targets Are

– Leading data firm Statista estimates 79.5% of Pinterest users are female. According to Pinterest, the most popular Pinterest categories are as follows: food & drink; accessories watches and jewelry; and beauty products. Go to LinkedIn and you’ll find a healthy balance of professionals from both sexes.

The idea is to analyze which site best suits your target market’s profile and then start your social media optimization campaign in that network. This strategy not only gives your marketing direction some focus, but it also maximizes your resources.

Get Started in Focused Social Media Today

You can use social media optimization not just to get a legion of followers, but also to generate sales. That’s already proven. The best approach right now is to get started—if you haven’t already—and give it focus to ensure you influence social buyers to purchase your products and avail of your services.

For more information visit https://mybusinessbuilders.com/social-media-discovery-page/ to learn how you may attract social purchasers and generate more sales from social networks today.

 

MyBusinessBuilders Newsletter

An Internet Marketing Primer: Introducing Current Marketing Information that Every Business Needs to Prosper

E-Marketing has to do with ‘On-Site‘ content – what is ‘on’ your website & ‘Off-Site‘ content – what is ‘off’ your website. Once you realize that your business website is only 1 in literally millions of websites – it follows that the likihood of it showing up on the first 10 entries on any internet search is slim to none. Today in order to stand out from the crowd we have to provide unique and fresh relevant information both ‘On-Site’ and ‘Off-Site’.

‘Off-Site’ to attract people to the services and products you offer on your main website and ‘On-Site’ to keep people interested in what they see once they land on your website. Think of this information as multiple flags all over the internet that are designed to attract attention and then direct people to the appropiate page/offer on your business website. This image of multiple flags or sign posts will give one a better conceptual idea of what strategically one has to do in order to maximize their brand exposure and web traffic to their site.

What follows are five major areas that large Corporations cover in order to estabish their Brand Authority On-Site and Off-Site. It is something that you should do too in order to get ahead of the crowd. Internet Marketing as we now know is now in its mature stage and its only a matter of time before all businesses will be executing some if not all of the strategies below. Those that don’t will eventually be left far behind. We will occadionally add special offers in this email series that you can take advantage of but for now the intent is to educate you on where you can go and what is possible with a proper marketing strategy.

Brand Booster

Brand Booster

Create An One Time Business Boost:Every Website Needs Good On-Site Content. There are Two Really Effective Ways to do this:

One: Provide a Video in your site. We all know that a ‘picture is worth a thousand words’ well in today age of ‘instant gratification’ Video or moving pictures is even more effective .

Two: Create A Blog. This is nothing more that a series of articles designed to capture the interest of your visitors and increase the likihood that they will convert into clients or buyers. Further more it gives relevant content for the search engines to index and then subsequently direct even more visitors to your site:  For more info

Local Buzz

Local Business Exposure

Create a Local Buzz:

Local Buzz is all about generating a ‘Buzz‘ in your local area about your product or service.

There are several ways to create a Buzz about your business. This can be done through small business marketing, social media marketing, directory listings, b2b marketing, reputation management, online reviews, check-ins, and many other local promotions which result in increased website traffic, more leads, sales and more customers! For more info

Download Local Buzz Primer:

Brand Optimization

Brand Optimization

Claim Your Off-Site Internet Real Estate:

Your website is an important asset in getting the word out about your business. But what if you could create numerous internet assets Off-Site all over the net where your clients are most likely to frequent?

After acquiring your domain name, it is critical that you secure your account names and profiles on social media, blogs, read more

Download Brand Optimization Primer

Content Creation

On-Site Content Creation

Good Content is King:Most internet users do not go past the first 2 pages of internet search results. In fact people rarely look past the the first page which has only 10 listings.  Now imagine if there was a way to impove the likihood that your business website would show up on the first page results.  Well this is what makes professional SEO [Search Engine Optimatization] content creation a big deal as it is the only way to help your site rank high on any internet search.

A very important aspect of SEO content creation is uniqueness. It is therefore strongly suggested that unique and optimized content be used on your site.

Read more:

Social Media

Social Media Optimization

How To Make Social Media Work For you:

This is All About Creating Off-Site Content to Expand your Brand’s Reach, to Intensify Visitor Engagement, to Promote New Customer Acquisitions, to Ignite Your Customer Loyalty and to Let Your Brand Sizzle throughout the Social Media Networks!

Social media networks are no longer just platforms for us to communicate with old high school friends or family members. These networks are powerful marketing tools, that when properly optimized, can bring you more traffic, leads, and sales to your business than you ever thought possible. This is where our social media optimization services come in. Read more:

Download Social Media Primer

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Have you heard of a female by the name of Maria Andros lately?

Probabilities are you have if you’ve been from another location curious about controling the social market space with your existence.

She’s produced hundreds of hundreds of dollars in profits making 3-minute youtube video clips as well as being one of the first to take advantage of the “twitter phenomenon” prior to it came to be huge news. She also took facebook marketing to one more degree. Yet Maria’s not the very first as well as “only” individual to make use of social media sites marketing …

A fella by the name Perry Belcher is another one, and certainly Dennis Kragnalia, the youtube money mastermind– is one more one.

The only thing that divides you from them is one principle:

They are enthusiastic about helping others obtain exactly what they really want without asking for business or tipping on anyones toes. They go down hyperlinks, web site addresses, and also opt-in web pages so their followers could discover a lot more about them without stressful sales tactics.

Your fans really want even more information about exactly what you supply.

It’s a combination of wishing to discover even more about the individual that they are buying from and also finding out more concerning just what they already intend to purchase. It’s merging customer psychology with a personal touch that press your sales over the advantage.

It resembles being the friendly community spiderman (or lady) whizing around community (the net) resolving troubles, and also most importantly, people prepare to pay you for it.

Need a quick instance of an area to begin your social media advertising blitz?

Twitter– Twitters a goldmine of folks which share typical passions, objectives, as well as dreams. They want to connect with like minded folks and Twitter allows you to
get accessibility to countless folks that want exactly what you have to provide.

Because you can befriend several people at when at the touch of a button and cultivate several relationships over time, it’s easier to reach this crowd.

Printing cash on need is about offering assistance to people not anticipating the world in return. It’s an appealing high quality people fail to remember since they’re as well concentrated on themselves as well as their demands, but remember that the very best social marketers keep their followers requires in mind.

Put these fundamentals to use, and also you’ll be a step better to reaching your financial objectives.

The Brand Expansion Factor -What You Can Expect With Focused Marketing

Rather than bore you with at bunch of text on the Brand Expansion Factor we thought it would be a good idea to share this video created for our clients as an introduction to their First Campaign Report which was rolled out this past July. It clearly gives one an idea of just what is possible when you leverage everything that is currently out there with a focused strategic marketing approach. Not only that we have a clear reporting procedure in place that tells you exactly what we do – here in is your preview:

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With The Right Message Move The World