Struggling to Rank your Website?

Website Ranking in Google

Website Ranking and Rankbrain
Photographer: h heyerlein | Source: Unsplash

 

To determine website ranking in 2015, Google introduced Rankbrain an artificial intelligence [ai] component to its search algorithm. At the time we thought it only had to do with measuring and keeping track of organic click-through rates, bounce rates, time on site and return visitors, but we were wrong.

Most people today, still think that to rank one’s website in the top 10 places of a Google Search one has to continually provide good content and have good quality links to their page. Well, they are partially right, but today Rankbrain has become the most influential factor. It has dramatically changed the whole ranking game and it is something you can take full advantage of if you are ahead of the knowledge curve.

Why Your Website is Not Ranking

Now if your website content is good; if you have good quality sites pointing to your webpage; and if you are not on the first page of a Google search – then it’s likely you are not putting out the social signals that Rankbrain is looking for.

Furthermore, if you look at search results lately it is becoming more and more obvious that you have to compete for top positions that are dominated by major brands and huge mega sites. This is grossly unfair to small business and those trying to get started. So it begs the question. “How can I ever get my website to show up on the first page for a competitive search term”? However, don’t despair as there is a way to get on top of website ranking by giving Rankbrain exactly what it is looking for.

The 5 Secret Ranking Signals

To rank websites on the first page of a Google search, you need to take into account the five secret signals that we know Google loves. 1) Mobile signals, 2) proximity signals, 3) navigational searches, 4) brand searches, and 5) pogo-sticking.

Mobile signals are searches coming from mobile devices. Proximity signals our searches coming from users close to the physical location of the business. Navigational searches are searches for things specific only to your business like owner’s name product names or any unique content. Brand search shows that people know and value your brand. Pogo sticking is a user bouncing from one site to another, finally landing on what they really wanted.

Pogo Sticking is particularly important to website ranking. This is because Google is always trying to decipher user intentions so they can provide better user experience by delivering better results. You can use this social signal to your advantage by Pogo Sticking the Google search box by revising the search phrase with your brand name. This will bring your site to the top of the search and then click on your website link. This click shows Google that the ‘searchers’ end intent was your website. If multiple users do the same process enough times with a particular search term it is inevitable that your website will be ranked higher by Rankbrain.

Website Clicks Are Important

Now we know that sites with more clicks are being pushed higher in Google right now. So in order to boost your organic rankings in Google, it’s definitely to your advantage to take control over user behavior signals..

You can push up your website rankings for any keyword by sending high-quality user signals to Google. When we do it, this traffic clicks through to your site and will explore your website by clicking deeper into your site and spending time there. This increase in clicks and time-on-site combined with a reduction of bounce rate will indicate that you’re keeping your visitors engaged. This is a sure way to show Google your site has content worthy enough to send more visitors there.

Real Traffic From Real Devices

If you want to rank your website at the top of an internet search you also have to provide the right social signals. Lucky for you there is an easy to use app that does this for you. The best part of this is that it uses real users’ devices to achieve these social signals. Yes, that’s right, real desktops, laptops, tablets and smartphones, no proxies or phony connections that Google doesn’t trust, no blackhat trickery that Google hates. Just real user devices sending high-quality user behavior signals that show Rankbrain that your site deserves to be at the top of a Google search.

This social signal app is very easy to set up on your smartphone, on your computer or your tablet. It consumes very little power and runs completely on autopilot in the background. Most importantly it plugs your website into a network of devices all around the world prompting them to visit your website and thus give Rankbrain the right social signals. The social signals it is looking for, in order to rank your website much higher in an internet search. This app was designed by SEO [Search engine optimization] veterans, one of whom was on the original team that developed the Google search algorithm.

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About Les

As a principle of MyBusinessBuilders.com, a full service internet marketing agency, we assist business professionals and companies of all sizes use search engine optimization and social media marketing to boost their online visibility, attract new customers and increase their bottom line.

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