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Increase your Conversions For your Law Firm Website with these Tips
We’ve officially arrived at the mobile search tipping point. According to Google, more searches now take place on mobile devices than on computers in ten countries, including the United States. Since the majority of digital consumers are now searching for information about businesses, products, and services on their mobile devices, business owners need to ensure that their websites and other web properties are optimized for mobile devices to cater to mobile users.
Google is Increasingly Aligning Google Search with the Needs of Mobile Users
In November 2014, Google announced via its Webmaster Central Blog that it would start adding a “mobile-friendly” label to mobile search results to “make it easier for [mobile users] to find the information that they’re looking for”. According to Google, a web page is eligible for the mobile-friendly label if it meets the following criteria as detected by Googlebot:
- The web page avoids software that isn’t common on mobile devices (ex: Adobe Flash)
- The web page utilizes text that is readable without zooming
- The web page sizes content to the screen so that users don’t have to scroll horizontally or zoom
- Links on the web page are appropriately spaced so that users always tap on the correct link
The announcement further stated that Google was experimenting with using the mobile-friendly criteria as a ranking signal.
The following year, Google announced that starting on April 21, 2015,Google would be expanding its use of mobile-friendliness as a ranking signal. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Google has made it very clear that the mobile-friendly update (which was subsequently dubbed “Mobilegeddon” and “Google Mice”) only affects search rankings on mobile devices and applies to individual web pages, not entire websites.
Fortunately, Google has given webmasters and entrepreneurs handy tools that will help them determine if their web pages/websites are deemed mobile-friendly by Googlebot. Webmasters and entrepreneurs who want to test some of their web pages can use the Mobile-Friendly Test, whereas those who want to test their websites can use their Webmaster Tools account to get a complete list of mobile usability issues using the Mobile Usability Report.
Google’s Mobile Search Results are Now Overwhelmingly Mobile-Friendly
Prior to the rollout of Google Mice, as much as 40% of all websites failed to meet Google’s mobile-friendly criteria. Though the update had the potential to drastically affect the mobile rankings of two out of five websites, the immediate impact of Google Mice’s rollout appeared to be insignificant.
While it’s clear that the immediate impact of Google Mice’s rollout wasn’t as severe as some predicted, some pundits say it’s because many webmasters and entrepreneurs heeded Google’s advice and invested in mobile-friendly or responsive web pages. Two months after announcing Google Mice’s rollout, the tech giant noted a 4.7% uptick in the proportion of sites deemed mobile-friendly, with Google “[hoping] to see even more in the coming months.”
More recent studies indicate that 83% of the time, the top result on Google Search is tagged as mobile-friendly, and the top three results are tagged as mobile-friendly 81% of the time. Meanwhile, for the top ten positions on the first page of Google’s mobile search results, an astonishing 77% of search results are considered to be mobile-friendly.
Go Mobile-Friendly or Watch Google Mice Chew Your Mobile Rankings
It is clear from these and other studies that Google is reducing the rankings of websites deemed non-mobile-friendly on its mobile search results. If your business website and other web properties fail to meet Google’s mobile-friendly criteria, their rankings on the mobile search engine results pages (SERPs) will be downgraded significantly.
Imagine a scenario in which your website and other web properties get pushed to pages 10, 20, or even 50—if not entirely disappear from Google’s mobile SERPs. Think of the catastrophic impact this would have on your traffic, conversions, sales, and revenue. Make no mistake: most of your competitors have upgraded their business websites to make it mobile-friendly.
Even if you offer the best services and products to your target market, or have a well-established client base, if your website and other web properties disappear from Google’s mobile search results, all the traffic, conversions, sales, and revenues that should have gone to you will instead go to your competitors. By failing to act in time by upgrading your website, you are essentially giving your competitors free business.
You’re great at what you do (and your customers know it). However, you probably don’t have the expertise that is needed to upgrade your website to mobile-friendly status.
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It’s undeniable that people are spending more and more time watching videos online. According to a report released by comScore—100 million Internet users watch an online video every day.
People all over the world see online video not only as a source of entertainment, but also as a source of information. According to James McQuivey, Principal Analyst at Forrester Research, a minute of video is worth 1.8 million words—making video significantly more powerful than the written word.
Indeed, in today’s fast-paced world, many consumers would rather watch an informative and compelling short video than spend fifteen to twenty minutes reading lengthy text. This makes video the ideal marketing tool, as it can communicate key points to target audiences very quickly.
Have you incorporated video marketing into your online marketing campaign?
Considering the immense audience base of some of the biggest video-sharing websites, business owners such as yourself cannot afford to ignore video marketing. YouTube—the world’s biggest video-sharing website—has more than 1 billion users. In addition, people watch hundreds of millions of hours of video on YouTube each day. Other prominent video-sharing websites—such as Daily Motion and Vimeo—also command large and highly engaged audiences.
Incorporating video marketing into your online marketing campaign has other benefits: it helps you establish your brand presence online and can boost your search engine rankings. As YouTube is owned by Google, the more videos you upload and optimize on your YouTube channel, the stronger Google will pick up your SEO signals. In fact, the greater the video’s authority, the higher it will rank on Google’s SERPs for specific keyword searches.
Just as importantly, video increases sales and conversion rates. According to comScore, 64% of consumers are more likely to buy a product after watching a video about it. Videos added to the website home page are particularly effective at boosting conversion rates: studies show that home page videos can increase conversion rates by 20% or more.
Video is also effective at increasing consumers’ purchase intent and can dramatically improve brand association. Studies indicate that 65% of executives have visited vendors’ sites after watching videos, while 39% of leads have called a vendor after watching a video.
Video marketing is an excellent investment for small-and medium-sized businesses that want to boost their conversion rates and grow their businesses. According to recent studies, 70% of marketing professionals report that video converts better than any other medium.
Your competitors are maximizing their use of video marketing to improve their overall marketing performance.
Ninety-three percent of marketers now use video for online marketing, sales, and communication. Another reputable study indicates that 76% of business-to-business (B2B) and 74% of business-to-consumer (B2C) marketers are using video marketing as part of their overall content marketing strategy.
If you choose to ignore video marketing, the leads and prospects (and ultimately, sales and customers) that should have gone to your business will instead go to your competitors.
Don’t let your competitors gain an unfair edge. Choose us, the video marketing experts, and we’ll use video marketing to boost your conversion rates, increase your sales, and grow your business.
We’ll study your business, your objectives, and your market. Furthermore, we’ll devise video marketing tactics that are aligned with your marketing goals. We have the tools and technology to help you put your best foot forward in every step of your campaign.
Send us an email now or call us so we can schedule a free consultation with you today.
Are you struggling to market your brand’s products or services online? Is your brand being optimized the right way for you to get more exposure and traffic?
2015 from all appearances is going to be the year video marketing hits its maturity. Lets face it nobody reads any more – they would rather watch a short video and there is a very good reason for that. People love to look at pictures and are even more captivated by moving pictures, especially cartoons. Not only that but when you realize that communication is 70-90% non verbal – guestures, intonations, raising and lowering ones voice and rate of delivery and emotion carry much more impact that the simple written word. Furthermore with smart phones, tablets, google hangouts, youtube… it just isn’t the same world anymore. But here’s your opportunity to get ahead of the curve. Check out our video creation section here.
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Have you heard of a female by the name of Maria Andros lately?
Probabilities are you have if you’ve been from another location curious about controling the social market space with your existence.
She’s produced hundreds of hundreds of dollars in profits making 3-minute youtube video clips as well as being one of the first to take advantage of the “twitter phenomenon” prior to it came to be huge news. She also took facebook marketing to one more degree. Yet Maria’s not the very first as well as “only” individual to make use of social media sites marketing …
A fella by the name Perry Belcher is another one, and certainly Dennis Kragnalia, the youtube money mastermind– is one more one.
The only thing that divides you from them is one principle:
They are enthusiastic about helping others obtain exactly what they really want without asking for business or tipping on anyones toes. They go down hyperlinks, web site addresses, and also opt-in web pages so their followers could discover a lot more about them without stressful sales tactics.
Your fans really want even more information about exactly what you supply.
It’s a combination of wishing to discover even more about the individual that they are buying from and also finding out more concerning just what they already intend to purchase. It’s merging customer psychology with a personal touch that press your sales over the advantage.
It resembles being the friendly community spiderman (or lady) whizing around community (the net) resolving troubles, and also most importantly, people prepare to pay you for it.
Need a quick instance of an area to begin your social media advertising blitz?
Twitter– Twitters a goldmine of folks which share typical passions, objectives, as well as dreams. They want to connect with like minded folks and Twitter allows you to
get accessibility to countless folks that want exactly what you have to provide.
Because you can befriend several people at when at the touch of a button and cultivate several relationships over time, it’s easier to reach this crowd.
Printing cash on need is about offering assistance to people not anticipating the world in return. It’s an appealing high quality people fail to remember since they’re as well concentrated on themselves as well as their demands, but remember that the very best social marketers keep their followers requires in mind.
Put these fundamentals to use, and also you’ll be a step better to reaching your financial objectives.
The Brand Expansion Factor -What You Can Expect With Focused Marketing
Rather than bore you with at bunch of text on the Brand Expansion Factor we thought it would be a good idea to share this video created for our clients as an introduction to their First Campaign Report which was rolled out this past July. It clearly gives one an idea of just what is possible when you leverage everything that is currently out there with a focused strategic marketing approach. Not only that we have a clear reporting procedure in place that tells you exactly what we do – here in is your preview:
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Everyone wants to have a website that is acting optimately to bring in more business, more sales and or more clients. Here are some tips that can help you in your quest.
Tip 1 – Make Your Website Pinterest friendly:
- Add a Follow Me on Pinterest button to your website to advertise that you have a Pinterest site.
- Make sure the images on your website areoptimized for pinning. Pinterest prefers vertical images. The ideal size is 735 x 1102 pixels.
- Use professional images that are warm and inviting. The prettier the picture the more times it will be pinned.
- Consider adding a watermark to your photos – just make sure the watermark doesn’t overwhelm the image.
- Make sure your site has images that arepromoting a lifestyle over a product. For example: a beautiful hairdo featuring a pretty barrette is better than a product photo of the barrette.
Credits: Promote your website with Pinterest – Sumy Designs
Tip 2- Optimize Your Website
Step 1: Optimize your website for local search There are a number of ways you can optimize your website for local search that will help attract local clients and customers. The first thing you need to do is identify your keywords. These are the words (usually a short phrase) that describe your business. If, for example, you run a wedding photography business, your keywords might be “wedding photographer.” To localize your business, add the city you target to that phrase, e.g. “Burbank wedding photographer.” Read the free Small Business SEO Guide, do some keyword research to make sure the city + keyword phrase has strong search volume, then optimize your website for the best locally focused keywords using the on-site optimization tips in the guide. Next, include a local street address and phone number (with a local area code, not 800 number) on each page of your website. Most businesses do this in the footer. This information must be on the website in text, not image format, so that search engines can crawl the information. If your business has multiple locations, the alternative is to put the primary location on each page and create individual contact pages for each location. Tip: Make sure your website has a contact page for each location that includes the address, phone number, and a map helping customers find it. Adding photos of each location on the contact page is also a good idea. _Actionable Takeaway: Craft locally focused keyword phrases for your business and optimize your website for them. Also, include your local address and phone number on each page of your website.
Credits: FreshBooks – 6 steps to marketing your local business online
10 More tips:
Put the domain name (www.yourcompany.com.au) onto all of your companies emails, stationary, business cards, signage and vehicles (even staff uniforms)- Use your website to enhance and extend all printed marketing materials with a link to your website displayed clearly.
- Ensure your site is fully search engined optimised, this must be done by a reputable web specialist.
- Don’t get a site in the first place that the designers won’t carry out the SEO as above
- Social media on your site is a must for help with search engine optimisation, especially Face Book which is a great way to interact with lots of potential clients
- Set up Google Analytics, this way you’ll know how your site is performing on a regular basis
- ALWAYs get staff to ask clients how they came to hear of your company, in this way you’ll know how your marketing is being successful
- Collect a database of clients and email them regularly with special offers and include your site details to drive them to it
- Keep the site fresh and updated, new images of products and projects.
- Ensure the site is responsive which means its able to be viewed on tablets and phones, if it cannot then you will lose a big part of your potential market
Credits: How to market your website | tamworthwebdesigns.com.au
Summary: there are many things you can do to improve your website – Keep Posted for More Tips.
Learn the features that contribute to high website conversion rates based on a study by LexiNexis.
How to Increase Conversions For Your Law Firm Website
There are literally hundreds of countless web sites of law firms attempting to obtain the interest of possible customers. With a lot competition on the web, a law practice’s website only has a few seconds to engage website visitors. According to the “2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, possible clients use those initial couple of seconds to examine a law firm’s site, determine their professionalism and reliability, as well as identify their ability to practice law.
Consumers are increasingly comfortable with searching for information online when it refers to lawful concerns. Law firm websites should abide by certain principles if they want to involve and also convert website visitors into clients. Without a doubt, based on the LexisNexis Martindale-Hubbell research, there are certain internet site components that motivate website visitors to get in touch with law firms, as well as particular website elements that would certainly discourage them from contacting law firms.
The “2013 Law Firm Website Conversion Study,” notes the feedback from participants on newer website aspects—such as blog sites, social media links/widgets, and also videos—as well as more established industry best practices—such as prominent contact information, a professional image, and showcased experience.
Features that Positively Impact Conversions on Law Firm Websites
The study indicates that there are certain common “building blocks of success” that favorably impact conversions on law firm websites.
These elements are:
- Location
- Navigation
- Attorney Profiles
- Practice Areas
- Free Case Evaluation
- Consumer Education
- Location
The law firm’s place ought to be prominently showcased on the website. Besides noting the complete address of the office location, participants of the research were more likely to call law firms that conspicuously featured maps and directions to their offices on their web sites.
- Navigation
Law web sites that were well-organized and also very easy to navigate were provided really favorable ratings. In comparison, law firm websites that forced website visitors to do many clicks to uncover the information they required, were offered lower scores.
- Attorney Profiles/ Practice Areas
Well-designed attorney profiles provided individuals a greater feeling of the attorneys’ abilities, character, as well as skills. Aspects that make up a properly designed lawyer profile include photos (consisting of pictures of the attorneys), biographical info, and experience. Participants especially wanted to quickly find the attorney’s location and areas of expertise.
- Free Case Evaluation
Several individuals favored law firm sites that conspicuously showed free consultations. This is because numerous participants hesitated to call law practice that charged for the initial visit – particularly if the lawyer might not eventually take the case.
- Consumer Education
High quality, targeted, as well as truly helpful material attracted participants. Advantageous ratings were awarded to law practice sites that explained participants’ legal concerns and provided beneficial educational material. Online search engines like Google and Bing also prefer law practice websites that consistently post high quality, targeted, yet useful material, and they also offer much higher natural rankings to the web sites that fulfill such requirements.
In addition, the study showed that participants gave the following characteristics favorable scores:
- Prominently Featured Case Results
Individuals additionally favorably ranked law practice websites that featured case results. Participants however did not favour firms with major awards, as it was felt that companies that included smaller successes were much more inclined in taking on a greater variety of cases. Law practice websites that simply posted big wins were viewed as being intimidating and thus were much less inclined to call such law firms regarding smaller cases.
Descriptions of Third-party Competitive Differentiators
Law practice websites that showcased professional accomplishments, independent rankings, or customer assessments scored significantly better than law practice web sites that lacked such third-party affordable differentiators. Individuals wanted to find out even more concerning the positive qualities that differentiated the law practice from its rivals.
- Prominently Featured Videos
A significant number of participants found expert videos on the site to be very persuasive. As most do not want to deal with lawyers and law firms that make them feel uncomfortable, they prefer to watch videos clips on law practice web sites that offer a compelling look into the lawyers’ personalities and the atmosphere of the law practice.
- Well-integrated Social Media Links/Widgets
Law firm websites that posted prominantly their social media links/widgets were viewed as being more approachable, and were checked out more favorably by some individuals.
- Responsive Web Design
Law firm sites that have been maximized for numerous devices– such as tablets, desktops, as well as mobile phones– were viewed more positively by individuals. Site visitors are turned off by web pages that do not display appropriately on their devices. Such sites that aren’t compatible typically experience less traffic and also fewer conversions. Google and Bing likewise despise websites that aren’t device responsive, and will penalize such websites.
Features that Negatively Impact Conversions on Law Firm Websites
Of course, there are other factors that would detrimentally affect conversions on law practice web sites. Based on the LexisNexis Martindale-Hubbell study, the following factors discouraged individuals from contacting the law firms featured on their website:
- Websites that Appear to be too Commercial
Participants were turned off by law firm internet sites that focused too much on payment or appeared to be too desperate for business. Customers would instead employ attorneys that appear more interested in making a difference than in making a profit.
- Mediocre Visual Design
Badly created or visually sub-par web sites likewise drive site visitors away en masse. Individuals stated they were less most likely to speak to law firms that had cluttered websites, uninviting visuals and color design, and navigation that proved difficult to browse.
- Inappropriate Photos and Poorly Chosen Images
Some participants were turned off by stock pictures, especially if they found the images to be mentally distressing. Troubling photos (such as those of injured individuals and accidents) were deemed inappropriate, even if they associated with the area of regulation being exercised. Individuals likewise revealed disappointment in law firm sites that did not have pictures of their lawyers.
- Missing Case Results
Participants expected case results to be conspicuously shown or very easy to locate, and revealed dissatisfaction at law firm websites that did not include such details.
- Poorly Designed Contact Forms
Individuals were shut off by contact forms that were needlessly invasive or called for extra, tiresome actions to complete.
A Questionnaire for Law Firms that Want to Convert Even More Site Visitors on their Websites
Attorneys who want to convert even more of their site visitors and reduce their bounce rates should respond to the following concerns:
- Does their firm’s internet site convey a professional image?
- Can website visitors easily establish if the law firm’s location is nearby?
- Does the company demonstrate its ability to handle the prospective client’s legal concerns?
- Does the firm demonstrate its expertise via its website?
Anything less than a resounding “yes” ought to be reason enough to subject your web site to professional analysis and redevelopment. Your website must be the main proponent of your online marketing effort. Aside from providing a window into your firm’s positioning, strengths and abilities, your website needs to additionally summarize the professional abilities of individual attorneys and also offer instructional material that your site visitors will certainly find valuable.
With the right mix of targeted content, compelling design, and useful features, attorneys can connect more effectively with their site visitors, and convert them into prospective clients who will contact the firm for more information or set up appointments.
Does your firm’s website meet the following criteria, or is it sorely lacking in the website elements and/or characteristics that lead to successful conversions?
If your law practice internet site lacks any one of the above mentioned site components or features, there’s no need to stress as we’ll be more than grateful to aid you. We offer professional web design and development that focuses on keeping your site vibrant and up-to-date. We’ll incorporate all the site components and features that will certainly lower your bounce rate yet increase your website conversion
Furthermore, we’ll enhance your website with targeted key words and also keyword expressions that will certainly raise its rankings on the organic search results page of Google and Bing. We’ll likewise update your site blog site with useful educational content that will nurture your leads and also lead them down the sales funnel, transforming them right into customers. If that had not been enough, we’ll also set up, maximize, as well as upgrade your social media sites accounts and manage your communications with your audience.
We’re specialists when it comes to advertising and marketing law practice online. We’ll establish your brand existence, boost your brand name’s reach, drive even more focused traffic to your website, as well as raise your conversions.
Contact our professional digital marketing agency today, and get a FREE consultation on how to design or redesign your law firm website and increase your conversions!
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