By Les December 14, 2015
| E-Marketing has everything to do with ‘On-Site‘ content – what is ‘on’ your website & ‘Off-Site‘ content – what is ‘off’ your website. Once you realize that your business website is only 1 in literally millions of websites – it follows that the likelihood of it showing up on the first 10 entries on any internet search is slim to none. Today in order to stand out from the crowd we have to provide unique and fresh relevant information both ‘On-Site’ and ‘Off-Site’.‘Off-Site’ to attract people to the services and products you offer on your main website and ‘On-Site’ to keep people interested in what they see once they land on your website. Think of this information as multiple flags all over the internet that are designed to attract attention and then direct people to the appropriate page/offer on your business website. This image of multiple flags or sign posts will give one a better conceptual idea of what strategically one has to do in order to maximize their brand exposure and web traffic to their site.What follows are five major areas that large Corporations cover in order to establish their Brand Authority On-Site and Off-Site. It is something that you should do too in order to get ahead of the crowd. Internet Marketing as we now know is now in its mature stage and its only a matter of time before all businesses will be executing some if not all of the strategies below. Those that don’t will eventually be left far behind. We will occasionally add special offers in this email series that you can take advantage of but for now the intent is to educate you on where you can go and what is possible with a proper marketing strategy.  Brand BoosterCreate An One Time Business Boost: Every Website Needs Good On-Site Content. There are Two Really Effective Ways to do this: One: Provide a Video in your site. We all know that a ‘picture is worth a thousand words’ well in today age of ‘instant gratification’ Video or moving pictures is even more effective . Two: Create A Blog. This is nothing more that a series of articles designed to capture the interest of your visitors and increase the likihood that they will convert into clients or buyers. Further more it gives relevant content for the search engines to index and then subsequently direct even more visitors to your site: For more info  Local Business ExposureCreate a Local Buzz:Local Buzz is all about generating a ‘Buzz‘ in your local area about your product or service.There are several ways to create a Buzz about your business. This can be done through small business marketing, social media marketing, directory listings, b2b marketing, reputation management, online reviews, check-ins, and many other local promotions which result in increased website traffic, more leads, sales and more customers! For more infoDownload Local Buzz Primer:  Brand OptimizationClaim Your Off-Site Internet Real Estate: Your website is an important asset in getting the word out about your business. But what if you could create numerous internet assets Off-Site all over the net where your clients are most likely to frequent?After acquiring your domain name, it is critical that you secure your account names and profiles on social media, blogs, read more Download Brand Optimization Primer  On-Site Content CreationGood Content is King: Most internet users do not go past the first 2 pages of internet search results. In fact people rarely look past the the first page which has only 10 listings. Now imagine if there was a way to impove the likihood that your business website would show up on the first page results. Well this is what makes professional SEO [Search Engine Optimatization] content creation a big deal as it is the only way to help your site rank high on any internet search.A very important aspect of SEO content creation is uniqueness. It is therefore strongly suggested that unique and optimized content be used on your site. Read more:  Social Media Optimization: How To Make Social Media Work For you:This is All About Creating Off-Site Content to Expand your Brand’s Reach, to Intensify Visitor Engagement, to Promote New Customer Acquisitions, to Ignite Your Customer Loyalty and to Let Your Brand Sizzle throughout the Social Media Networks!Social media networks are no longer just platforms for us to communicate with old high school friends or family members. These networks are powerful marketing tools, that when properly optimized, can bring you more traffic, leads, and sales to your business than you ever thought possible. This is where our social media optimization services come in. Read more:Download Social Media Primer |
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